Reputation Management: Don’t Squander Your Good Reputation
Sometimes an online reputation management problem can explode into a major crisis for a company. Sometimes a company’s reputation management problems are more like the erosion caused by a great river — slowly wearing away at the bedrock until the company finds itself at the bottom
Bad PR: A Case Study in How Not to Manage Your Online Reputation
“Any man who must say ‘I am the king’ is no true king at all.” — Tyrion Lannister, Game of Thrones
Remarket Your PR Coverage for Maximum Effect
Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job, but why leave it there? Just because you had a story published, does not mean everyone has had a chance to see it. The
My Wife Naked, or, Why You Shouldn’t Hire an SEO-Only Company
SEO: If your company has a website (what company doesn’t?), you’ve undoubtedly wondered how to make it more effective at attracting leads and/or customers and growing your business. The first step is to get more people to visit your site, and since most web traffic
Why you should never let an advertising agency do your PR
Never let an advertising agency do your PR. The other night I saw a commercial from Apple, in which it claimed that the iPhone is now the most-used camera on earth. Not the most-used camera phone, the most-used camera, which would mean its integrated digital
