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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to use Google Autocomplete for SEO

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.

 

Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 

 

In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.


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Topics: SEO, autocomplete

Pros and cons of tier-two commercial news release wire services

Reach niche audiences more effectively but risk visibility using tier-two wire services.

 

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.

 

News release wire services are useful for companies to distribute their news to wider audiences. Tier-two services have less reach than well-known and widely used tier-one services such as PR Newswire and Business Wire; however, tier-two services have acute advantages specific to the outreach they can offer.


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Topics: media relations, news release

How to prioritize media outlets for better company coverage

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets.

 

Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage. For example, an outlet you may be excited to earn coverage with may not be exciting to the client.

 

Knowing how to categorize and prioritize media outlets as you build relationships to earn media coverage is essential in maximizing your efforts and securing coverage that matters to your executives.


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Topics: media relations, earned media, news media

Should you use a commercial newswire for news release distribution?

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

 

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience. 

 

This is where commercial newswires come in. Commercial newswires are third-party platforms that distribute news releases to a network of journalists, bloggers, and media outlets. However, consider the pros and cons of using a commercial newswire for news release distribution.


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Topics: news release, earned media, news media

Why your social media isn’t working

In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important.

 

Tune in to learn more!


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Topics: shared media, social media, On Top of PR

How to best prepare for going on the record

Make sure your spokesperson is armed with these media training tips before they take on the mic.

 

Going on the record with a reporter can be intimidating. Are there any “gotcha” questions, and how should you answer them? Can you ask for interview questions ahead of time? How do you discuss something you don’t want to appear in print? 

 

Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral.


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Topics: spokesperson training, earned media, news media, public speaking

What makes a news release headline compelling?

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.

 

If you want your press release to stand out in a crowded media landscape, follow these seven elements of captivating headlines:


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Topics: media relations, earned media, news media

Proactive PR Produces Better Results

  1. 5 Things AT&T Should Have Done After Nationwide Outage
  2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
  3. 60-Second Close: Proactive PR is a Must

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Topics: crisis communications, 60-Second Impact, artificial intelligence

The Ultimate Guide to AI Communications and Positioning for PR Clients

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically.

 

Artificial intelligence continues to transform industries as adoption accelerates globally. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy

 

Cision’s comprehensive analysis of AI conversations across traditional and social media from July 2022 to July 2023 provides valuable insights for PR clients on this landscape. The trends and themes that should inform messaging and positioning become clear by examining millions of posts and articles.


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Topics: technology, artificial intelligence

Crisis Lessons Learned from Southwest Airlines

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.

 

Tune in to learn more!


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Topics: crisis communications, On Top of PR

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