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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to break up with a PR firm

Breaking up is hard to do, but we've made it easy on you. 


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Topics: PR tips

Close the PR-to-marketing KPI gap with a shared measurement framework

Turn media wins into measurable demand by aligning teams, tools, and workflows from coverage to conversion.

 


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Topics: public relations, PR tips

Align PR with revenue: Run this 90-day diagnostic

Stop reporting clips and impressions. Use this 12-week plan to align PR with your revenue engine, prove impact, and build compounding authority.

 


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Topics: public relations, PR tips

It's not who you know, it's what you know (and how well you present it)

Almost every day, a prospective client asks us, "How many reporters do you know?"

 

At first, this seems like an important question. After all, knowing reporters should make it easier to land media coverage, right? The assumption is that connections are everything in public relations. And while relationships are crucial, there’s a much deeper game at play.


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Topics: media relations, earned media, news media

Advanced AI media relations strategies for public relations

In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.

 

Tune in to learn more!


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Topics: media relations, On Top of PR, artificial intelligence

AI reputation management in PR: RACI, tool stack, and 90-day plan

Operationalize AI-ready reputation management with clear ownership, escalation paths, and dashboards leadership can trust.

 


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Topics: reputation management, AI Visibility

PR as an always-on funnel asset: Building a revenue continuity model

Build always-on demand between launches with measurable PR carryover and leading indicators tied to pipeline.

 


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Topics: public relations, PR tips

10 things to consider before hiring a PR firm

Hiring a public relations firm is a significant investment. PR can elevate your brand, build your credibility, and connect you with your audience. But not all PR campaigns — or firms — are effective. Before choosing a PR partner, be sure to ask the right questions, set clear expectations, and understand the dynamics of the relationship.

 

To ensure your partnership is productive and aligned with your goals, it’s important to know the following:


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Topics: PR tips

When a crisis hits, say this or stay silent

In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.

 

Tune in to learn more!


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Topics: crisis communications, On Top of PR

10 signals marketing teams should track to see PR's revenue impact

Build a PR signal dashboard that helps marketing, revenue operations, and finance make smarter budget and messaging decisions.

 


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Topics: public relations, PR tips

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