The Public Relations Blog

In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships. Tune in to learn more!

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1. Delta’s crisis response is a masterclass in crisis communications
2. Media ethics lessons from the Baldoni/Lively case
3. 60-second close: Protecting reputation and trust

In the fast-moving world of news, securing earned media coverage often hinges on speed. Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news. 

However, challenges arise when journalists seek immediate confirmation of a spokesperson’s availability before confirming a story. This creates a cart-before-the-horse dilemma where neither side can commit before the other does.

What we can learn from Delta’s crisis response strategy

Delta Air Lines recently made headlines for offering $30,000 to each passenger aboard the plane that flipped on a runway in Toronto on Monday. While this immediate payout was swift and decisive, the move raises questions about whether financial compensation alone is enough in crisis communications.

In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them

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Successful content marketing goes beyond promoting products or services — it focuses on answering the questions your customers frequently ask. When customers visit your website, they are often searching for solutions to specific problems. By addressing their concerns, you build trust and demonstrate your expertise.

Have flexibility without long-term contracts.

Most sophisticated PR firms require yearly or multi-year agreements. Axia Public Relations offers a unique approach — providing clients the flexibility to pause or exit the partnership with just 90 days’ notice. This client-focused model delivers value without requiring long-term obligations, giving clients more control over the duration of their PR investments.

From personalized search results to automated news reporting, artificial intelligence is changing how we interact with search engines and consume news. Understanding this is crucial for companies looking to stay ahead.

Brands love leveraging holidays for promotions. Presidents’ Day, however, presents unique challenges, especially in today’s politically charged climate. How should brands approach their Presidents’ Day messaging in 2025?

At Axia Public Relations, we advise companies on corporation communication, reputation management, and crisis communication. Here’s our take on how brands can navigate Presidents’ Day marketing without alienating customers.

In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.

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