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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Pitching to podcasts with host Jason Mudd of Axia Public Relations

In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.

 

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Topics: earned media, news media, On Top of PR, podcasting, solocast

Measuring media relations success: It’s about results, not vanity

When it comes to media relations, what defines success?

 

For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.


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Topics: media relations, measurement, earned media, news media

Engaging Gen Z while honoring Del Monte Foods’ legacy in PR strategies with Bibie Wu

In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.

 

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Topics: B2C, shared media, influencer marketing, social media, On Top of PR

Navigating turbulent times

  1. How to not land in hot water during election season
  2. The Great Turnaround: Mountain Dew
  3. 60-second close: Audience connection takes choosing the right medium

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Topics: 60-Second Impact

Legendary journalist Mort Crim on media evolution, authenticity, and truth

In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” 

 

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Topics: earned media, news media, On Top of PR

Axia’s new onboarding process builds lasting success

Onboarding processes can set the tone for your long-term success. As part of Axia’s Client Success Roadmap™, our first-class onboarding process is designed to ensure every new client feels confident, supported, and informed from day one. We guide you through a 12-step strategy that helps us achieve impactful public relations results.


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Topics: agency news

Unlock PR success with a strategic launch

A strong beginning sets the tone for lasting success. That’s why we developed our Strategic Launch, a comprehensive, five-step process that lays the foundation for impact and results during our Client Success Roadmap’s first-class onboarding process.


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Topics: strategy

Crisis communications with Citizens Property Insurance

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. 

 

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Topics: crisis communications, On Top of PR

Axia announces Client Success Roadmap

The new roadmap ensures a first-class public relations experience for every Axia client.

 

Delivering exceptional results is the foundation of successful partnerships. We are excited to introduce our new Axia Client Success Roadmap. We designed and enhanced this process to ensure every client enjoys a rewarding experience with our agency.


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Topics: agency news

Know your audience and plan

  1. How to make an iconic brand uncool — Nike’s CEO fiasco
  2. Proposed AI regulations showcase the need for clear AI policies
  3. 60-second close: It’s time to secure your 2025 PR strategy

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Topics: 60-Second Impact, artificial intelligence

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