Public Relations topics, tips, and trends

Presidents’ Day marketing: A smart strategy or risky move?

By Axia Public Relations, February 6, 2025

Brands love leveraging holidays for promotions. Presidents’ Day, however, presents unique challenges, especially in today’s politically charged climate. How should brands approach their Presidents’ Day messaging in 2025?

At Axia Public Relations, we advise companies on corporation communication, reputation management, and crisis communication. Here’s our take on how brands can navigate Presidents’ Day marketing without alienating customers.

Topics: PR tips, PR planning

Leveraging data analytics for organic social media growth

By On Top of PR, February 4, 2025

In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.

Tune in to learn more!

Topics: shared media, social media, On Top of PR

Is ‘guaranteed media coverage’ from PR firms too good to be true?

By Axia Public Relations, February 3, 2025

Guaranteed media is a form of advertising.

Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms who offer “guaranteed media coverage” in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, offers like these often come with hidden pitfalls that can harm your brand’s reputation and credibility.

Topics: earned media, news media, PR planning

Layoffs and cyberattacks: Are you prepared?

By Jason Mudd, February 1, 2025

CNN lays off over 200 staff after viewership decline
Rise in cyberattacks makes advanced crisis communication planning critical
60-second close: Adaptation and forethought are PR priorities

Topics: crisis communications, 60-Second Impact

Navigating Professional Growth in Social Media Marketing with Jennifer Radke

By On Top of PR, January 22, 2025

In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry.

Tune in to learn more!

Topics: shared media, social media, On Top of PR

The power of AI in communications: Basic applications to strategic implementation

By On Top of PR, January 7, 2025

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.

Tune in to learn more!

Topics: corporate communications, On Top of PR, artificial intelligence

Proactive PR for trends & tumult

By Jason Mudd, January 1, 2025

UnitedHealth Group CEO shares mournful communication following his colleague’s death
Top measurement trends to watch for in 2025 as PR goes digital
60-second close: Strategic communications are proactive

Topics: measurement, 60-Second Impact

Career growth and leadership with Adecco Group’s Tyra Tutor

By On Top of PR, December 10, 2024

In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.

Tune in to learn more!

Topics: corporate communications, On Top of PR

Get to know the TV newsroom decision-makers

By Janet Della-Denunzio, December 8, 2024

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.

Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?

Topics: media relations, earned media, news media