The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Learn how to adapt reputation management in public relations for the AI era with smarter monitoring, messaging, and crisis readiness for brands.
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Topics: reputation management, online public relations, online reputation management
1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026
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Topics: PR tips, investment, 60-Second Impact, artificial intelligence
Your organization should borrow this journalism technique for media pitches
Most corporate stories fail before a journalist finishes reading the first paragraph.
Not because the company lacks news. Not because the topic lacks relevance.
But the story lacks a “narrative arc.”
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Topics: earned media, news media, story telling
In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.
Tune in to learn more!
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Topics: earned media, news media, On Top of PR, solocast
In property and casualty insurance, reputation is everything. Yet most carriers and agencies still underestimate how much their visibility and credibility now depend on artificial intelligence.
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Topics: insurance, artificial intelligence
Learn how to adapt marketing and communication plans for AI search with messaging, content, and media tactics that boost trust and visibility.
Marketing and communication plans are changing fast with AI search. Search is no longer just a list of blue links. People ask full questions to tools like Google SGE, ChatGPT, Gemini, and Copilot, and they expect clear, simple answers in seconds. Those answers are shaping how buyers, partners, job candidates, and reporters see your brand.
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Topics: media relations, communications, AI Visibility
Learn how to use PR to earn more keynote speaking opportunities, build authority, and attract event organizers through media and thought leadership.
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Topics: PR tips
If it’s your first time working with a public relations firm, you may not know what to expect. Based on our many years of experience in this profession, here are our top five things you should expect from a PR firm.
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Topics: PR tips
In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications.
Tune in to learn more!
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Topics: On Top of PR, artificial intelligence
The franchise industry has always depended on reputation and reach. But in the age of generative AI, visibility doesn’t come from ad budgets or directory listings alone — it comes from how artificial intelligence understands your brand.
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Topics: franchisors, artificial intelligence
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