How to grow your brand using a press release
Everything in the world of public relations and communications is changing fast. There are many new tactics, techniques and tools you can use to build mutually beneficial relationships with your public. How does the old-school press release fit in? Some PR pros say it’s dead; others contend that news releases are still relevant in PR today. Here are three reasons why the news release is still an effective marketing tool.
1. It’s a useful content marketing piece.
A well-written, attention-grabbing news release can be an asset to your content marketing strategy. Like any other marketing content – blog posts, white papers, social media content – it provides information about your company. You can use a news release to boost your social media strategy and increase your ranking on Google. Remember to make your press release interesting and useful to your audience.
2. It’s an effective communications tool.
No one describes your company better than your PR team. News releases are a useful resource for busy reporters to quickly find news about your company. They point your media representatives to the news you want them to report.
3. It establishes your authority.
A news release is a great way to deliver valuable content to your target audience. By providing high-quality content in your release and being helpful to your key publics, your company becomes a reliable source of information. This, in turn, will establish your company’s credibility and authority in the industry.
Press releases are one of the oldest tools in a PR professional’s arsenal. A professionally written and search engine-optimized news release is a great marketing piece. It’s a valuable part of your content marketing strategy that will help you to spread the word about your brand and establish your authority in your industry.
Axia Public Relations’ PR professionals are capable of skyrocketing your business through a masterfully executed media relations campaign. Start growing your brand today by downloading Axia’s complimentary Inbound Marketing Guide and begin building relationships with your key audiences.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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Topics: public relations, news release, earned media
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