3 ways your company can take advantage of the Year of the Rooster

Use PR to strut your stuff, be prominent and prosper in 2017

According to the Chinese 12-year animal zodiac cycle, 2017 is the Year of the Rooster. You may think of the Chinese New Year as a time of brightly colored costumes, red lanterns, loud firecrackers and delicious food. However, it should also serve as a reminder to set off some fireworks for your company.

To take full advantage of the opportunities of 2017, it may help to remember the rooster and what it symbolizes. Hiring a public relations agency is also essential.

1. Exhibit characteristics of the rooster.

Roosters symbolize confidence and competence. When you demonstrate these traits, customers learn to trust your company. According to a recent study, trust is the most important factor in consumers’ purchasing decisions, ahead of cost and experience.

You can gain trust by making sure your entire team demonstrates high levels of information about your products, services, industry and customers. It’s also beneficial to get help from a PR firm in establishing yourself as a thought-leader in your field. Activities such as public speaking engagements, opinion papers and webinars allow you to share your insights, address best practices and bring new information to the conversation.

Engage customers who are roosters.

People born in the Year of the Rooster are independent, honest and punctual. They are also active, talkative and popular. Some famous individuals born under this sign include Ben Franklin, Dolly Parton, Roger Federer and Nancy Reagan.

In the past, customers waited for messages from your company. Today’s customers are more empowered and independent than ever. Thanks to the digital revolution, they have all the information about you that they need at their fingertips.

Research shows that customers have already completed more than 60 percent of the sales cycle before ever contacting your company. As a result, they expect salespeople to match their level of knowledge, anticipate their needs and add value. Your company should embrace this change, work as partners with your customers and earn their trust. You do this by understanding buyer personas, developing more relevant and appropriate content and relating your offerings to their goals and issues.

Start the year off right to lead to a lucky year.

The Chinese New Year festival is a time to celebrate a year of hard work, spend time with family and wish for a prosperous coming year. In Chinese culture, it’s important to start the year on the right foot so that your good fortune will continue throughout the year.

Your company must always look for ways to foster continuous improvement, solve customer problems and deliver an unparalleled experience that separates you from your competition. These things will lead to a successful year. So will hiring a PR firm.

Axia Public Relations will show you how to make every year the year of your customers. With the right data, content, PR tools and measurement techniques, you can create programs and initiatives to make this year your most profitable to date. To find out more about how we can improve your visibility, reputation and brand, contact us or download our e-book Maximizing Your Public Relations Investment today.

Lisa Goldsberry is a blogger for Axia Public Relations with more than 15 years of public relations experience. She specializes in business and technology PR. Lisa has worked for Axia since December 2013. Learn more about Lisa Goldsberry. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.