4 lessons from the Super Bowl you can use for your company

Use PR to engage your own fans for real results

When people talk about the Super Bowl, the conversation usually involves topics like pass protection and punts or those hilarious (and expensive) commercials. What you may not realize is that there are lessons from the Super Bowl you can use to help your business grow and thrive.

Don’t let one of the biggest events of the year go by without getting real value from it. Take maximum advantage of the public relations lessons the Super Bowl offers and use them all year long.

Everyone remembers the winner.

Ask any football fan which team won last year’s Super Bowl and he or she will probably come up with the answer without hesitation. They may even remember a few important plays and how they helped to win the game.

Winning awards for your company, both in and out of your industry, helps to increase your visibility and credibility. The leaders in your field earn trust, increase profits and move to the top of search engines results. Awards serve as proof that you are doing something right. Your PR firm can help to find the right award categories for your company and showcase your company in the best light.

It’s a comprehensive, all-encompassing spectacle.

On Super Bowl Sunday, it’s all about the Super Bowl. Television, eateries and America itself has all its attention focused on the big day.

Your company can also create a mega campaign for the masses with assistance from your public relations partners. Design an event related to your business or industry and make it huge. For instance, if you run an architectural firm, you could sponsor a high school or college competition for the best structural blueprint, or if you own restaurants, you could organize a massive food drive. Think big and big things will happen.

You should let your stars shine.

Prior to and after the Super Bowl, you typically hear from everyone from the superstar quarterback to the halftime performer. Fans and non-fans alike are interested in knowing the details that made the event possible.

It’s also necessary for your company to tap into all the talent it has. A well-trained spokesperson is essential for delivering your messages clearly and professionally. Even so, you may also have individuals on your staff who are articulate and ready to share their expertise in their field or interests. You can highlight these people during events or use them to engage customers on social media. Just make sure they have received media communications training.

You must be prepared.

The Super Bowl usually goes off without a hitch. Cameras and personnel are where they need to be to organize and control the event. There are even championship hats and T-shirts for the winners before the game is over.

For your company, you never know when opportunity will strike. A great PR firm will work to position your company to take advantage of the right openings and achieve your goals. This could include media placements in the appropriate outlets, public speaking occasions and social media marketing strategies. Just think: If you are already moving, it’s easier to be flexible, see what others are doing and act decisively.

Axia Public Relations will help you gain leverage over your competitors, influence your audience and get results using these lessons. To learn more about how we can improve your profitability and enhance your brand, contact us now or download our e-book Maximizing Your Public Relations Investment.

Lisa Goldsberry is a senior blogger for Axia Public Relations with more than 15 years of public relations experience. She specializes in business and technology PR. Lisa has worked for Axia since December 2013. Learn more about Lisa Goldsberry. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.