4 signs that you’re overposting on social media

How to avoid losing your social media followers

Overposting on social media can be tempting, but don't do it.

A successful social media strategy requires commitment and consistency. Posting original, entertaining and useful content regularly is essential to success. Sometimes, in spite of your efforts, you see a drop in your social media key performance indicators. This might be a sign that you’re posting too much.

Here are four important questions you should ask yourself about your social media strategy:

1. Are you posting content that interests YOUR AUDIENCE?

Your ultimate goal is to find new leads and convert them into customers. If you see your audience is losing interest in your content, then it isn’t captivating. Everything you post should interest your readers. Find what topics resonate the most with your audience. Build your content marketing strategy based on those preferences.

2. Are you sacrificing quality for quantity?

It takes time to curate compelling content and supplement it with interest-grabbing graphics and visuals. Only high-quality useful content will grow your following. Posting low-quality content only for consistency’s sake may cost you your audience’s interest and loyalty.

3. Are you overpromoting?

Publishing only promotional posts will grow old fast with your followers and fans. They read your social media content because they’re interested in learning something new and useful. If your content contains only promos, you’ll lose followers.

4. Is your frequency consistent with your audience’s expectations?

Every target audience is unique. Social media platforms require different frequencies of posting. There’s no magic number. You need to keep track of your statistics to see what frequency works best for each social media platform. More is not always better in this case.

Axia Public Relations’ PR professionals apply the best social media strategies to attract new followers to their clients’ social media accounts. Download Axia’s complimentary Essential Social Media Management Guide to start using social media to its full potential today.

Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.