5 practical tips for brands working with influencers

Make the most of your relationships with your brand ambassadors

Spreading the word about your product or brand is great. An influencer can help you do that quickly and effectively. Influencers have the reach to deliver a message to a large audience. Also, they have the power to make that audience act upon that message.

Here are five unbeatable tricks for your successful influencer marketing campaign.

Have actionable goals and reasonable objectives.

Thought leaders have great influence with their target audiences. They can offer brand exposure in a very effective way. But you should have reasonable expectations and set up achievable objectives. Every influencer has limitations to what he or she is willing to do to promote your brand.

Ensure that the influencer is a good fit.

You want to put your brand content in front of the right audience, not just any audience. Think of the kind of audience that will be genuinely interested in your business. Choosing the right thought leader for your message is very important because that’s the audience you will be delivering your message to.

Create mutually beneficial relationships.

Influencers receive many pitches a day. In order take on your offer, there should be something beneficial for both parties, not only for you. Make your relationship mutually beneficial by giving your influencer credibility, financial reward, invitations to events or free products. By giving your influencer an incentive, he or she will work much harder to promote your brand.

Build your connections.

A thought leader will most likely agree to work with you to promote your brand if he or she knows you personally. Spend some time building a connection with the influencer you would like to work with by attending his or her speaking events, webinars and social media events.

Help your influencers.

In order for you to build relationships with your influencers you have to have genuine interest in their work and be willing to help. Think about how you can help your influencers. Share their content, promote their books and answer their questions. The more you can help, the more they will want to help you.

Influencer marketing is a cost-effective way for brands to reach potential clients. Influencers have a large audience reach and their audiences actually trust their messages. Building mutually beneficial relationships with influencers in your industry will significantly increase your brand visibility and grow your business.

Axia Public Relations’ professionals are trained to achieve top results in their clients’ social media campaigns. They want your business to succeed. Download Axia’s e-book The Essential Social Media Management Guide to learn more today.

Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.