Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.
Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.
Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.
Before we move ahead to discuss backlinks, let’s make sure we understand first:
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What are backlinks?
“Backlink,” also called “inbound links,” refers to a link from one webpage to another. In other words, when another website’s content includes a link to your website content, it’s a backlink to your website.
The more other websites mention your website, the better your ranking will be on Google search results. Backlinks tell search engines that there's something of value on your page, which makes them trust the backlinked website’s
content quality.
How to get high-quality backlinks
It’s important to get backlinks from authoritative websites. To do so, you need to practice the right strategies. Read on to learn how you can create high-quality backlinks for your website.
1. Build backlinks from broken links
When you find a broken link (404 errors) on an external domain, contact the site owner and report it. You can also recommend links to replace the broken one and add yours.
Here is how to do it:
- To identify broken links, use the Google Chrome extension Check My Links.
- When you find one, contact the relevant webmaster and report the problem.
- Suggest your website as a resource to replace the broken link.
2. Build backlinks from infographics
Infographics are highly shareable. They’re great for building backlinks and also for driving traffic from social media. Create infographics and publish them on your site. You can also submit them on popular infographic directories.
3. Guest blogging
Besides helping to build quality backlinks, guest blogging is a great technique for driving traffic and generating more followers on social media. Make sure to post high-quality stuff. Your guest posts shouldn’t be spammy or poorly written. Make it count.
Must read: 3 easy tips for writing the best blog post ever
4. Internal linking
Internal linking is a great way to build links using your preferred anchor text. It can help you increase the overall usability of your website. However, you need to be smart and not stuff your webpage with too many internal links. Don't create more than 100 internal links per page — that could wind up earning you penalties.
5. Promote your quality content
Create strategies to get people to share your stuff. Find influencers who are willing to do so. Talk to bloggers and influencers in your industry and ask them to share your content. You need to build strong relationships with these people to generate a good rep for your website on Google.
Must read: Axia's influencer marketing process from start to finish
Takeaway
Using these tactics, you can get top-quality backlinks for your website. Remember, this is not a quick process; it’ll take time to deliver results, and they’ll be completely worth it.
Visit us for a free website consultation here and give us a call at 888-PR-FIRM-8 — we’ll be happy to help guide you.
Topics: online public relations, web design & development, owned media
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