The Public Relations Blog

Building a strong brand is crucial for any company seeking to stand out and earn customers' trust. Many experts believe public relations is key to building brands, while advertising helps support established brands. This approach has helped famous brands like Amazon, Starbucks, and Tesla become household names.

If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.

That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.

This guide details what every brand should know before hiring a PR firm or launching a media relations program.

When parting ways with your current PR firm — whether to transition to a new agency or bring PR resources in-house — ensuring a seamless handoff is crucial. A smooth transition protects your brand, ensures business continuity, and minimizes disruptions to your ongoing PR efforts. While many firms promise quick and easy transitions, it often takes more than 90 days to fully make the shift.

To set up your brand for success during a PR agency change, it’s essential to ask the right questions and request the right materials. Here’s a comprehensive guide on what to request from your incumbent PR agency during a transition, covering key areas like media relations, social media management, content creation, SEO, and more.

You’ve probably heard of TED Talks, the short, powerful presentations that share "ideas worth spreading." But have you ever wondered what it takes to deliver one of these talks? TED Talks and TEDx Talks might seem similar, but they have distinct differences. Knowing these differences and the criteria involved can help you prepare to share your own important message on this prestigious platform.

In the construction industry, a strong digital presence opens doors to new clients, partners, and opportunities. However, construction executives often face challenges when stepping into the rapidly changing digital arena. With many projects on their plates, figuring out how to stand out online can feel daunting.

Knowing effective strategies makes it easier. Search engine optimization and blogging are two game-changing strategies for construction professionals looking to boost their visibility and influence.

Q Scores are crucial for making informed decisions in public relations, marketing, and advertising. The Q Score, short for "quotient score," is a tool that measures a brand or celebrity’s appeal and familiarity among the public. Since its invention in the 1960s, the Q Score has helped PR professionals understand how well consumers know and like particular people and brands.

Events often feature a mix of keynote speeches, breakout sessions, and workshops. Each serves a unique purpose and offers different experiences for attendees. Understanding the distinctions between each format can help you choose the right type for your event and maximize your impact.

Since the term "metaverse" entered the public eye in 2021, its influence has only grown. Companies, celebrities, and brands are rushing to make their mark in this new digital space. 

In the fast-moving world of news, securing earned media coverage often hinges on speed. Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news. 

However, challenges arise when journalists seek immediate confirmation of a spokesperson’s availability before confirming a story. This creates a cart-before-the-horse dilemma where neither side can commit before the other does.

What we can learn from Delta’s crisis response strategy

Delta Air Lines recently made headlines for offering $30,000 to each passenger aboard the plane that flipped on a runway in Toronto on Monday. While this immediate payout was swift and decisive, the move raises questions about whether financial compensation alone is enough in crisis communications.