The Public Relations Blog

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. 

With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Forbes named Mudd’s Axia as one of America’s best PR firms.

For businesses that focus on generating online sales, search engine optimization is unarguably one of the best ways of generating organic traffic to your websites. However, for it to live up to its potential, SEO has to be implemented correctly. The importance of getting page one results on search engines can be seen from the fact that out of the 3.5 billion searches conducted every day, a mere 0.78% of the users click on a page two result. In sharp contrast, the first-ranked result grabs a CTR of 25.8%, according to Searchenginejournal.com. What these statistics demonstrate is the absolute importance of ranking on page one of search engines’ results to drive sufficient organic traffic to the website for onward conversion. Since Google’s algorithm is constantly evolving in an attempt to deliver better results, SEO practitioners must also keep tweaking their SEO strategies to maintain their rankings or improve their positions. Here is a rundown of some of the more significant SEO trends for 2021:

Construction companies are only as good as their last mistake. This applies to their reputation as well. While unfortunate to note, many clients can remember mistakes, and very few can recall successful projects and excellent work done. Most clients also remember mistakes long after they have been addressed.

Clients can be very unforgiving. A bad reputation can undo thousands of hours of hard work. Just like getting contractor insurance to safeguard your construction business, you also need to protect your company’s reputation at all times if you want to stay competitive. 

So how do you manage damage to your construction company’s reputation?

To repair any damage to your construction company’s reputation, you need to create a plan of action. This is important, so any issues are addressed right away before they cause irreparable damage. 

Your company makes a mistake, one that directly impacts its relationships or reputation. Now that you’ve addressed the issue, the challenges aren’t over yet. How do you convince clients or customers they can trust your company again? While most consumers are often forgiving. Customers may be less forgiving, as past mistakes often remain clearly in people’s minds. To win them back, consider the following:

As a senior at Louisiana State University, Alannie Broussard accomplished many things during her time as a public relations student. She’s the student vice president of LSU’s Public Relations Student Society of America chapter and completed numerous PR internships. This includes helping the Greater Baton Rouge Food Bank raise more than $5,000 via a social media campaign, 10 times more than the previous year’s amount.

And now, she’s the 2020-2021 recipient of the Axia Public Relations scholarship. 

PR campaign to help large organizations vaccinate thousands for COVID-19

Health Hero, the nation’s largest on-site mobile mass vaccinator, selected Axia Public Relations to share its vaccination capabilities with America’s largest preauthorized injection companies and largest employers to inoculate COVID-19 as quickly as possible.

As pharmaceutical companies continue to race to bring their COVID-19 vaccine to market, Health Hero is gearing up to administer the vaccine to as many government agencies, large employers, and preauthorized injectors as possible. It desired a strategic public relations partner to guide its communications and position the company as the leader for COVID-19 mass vaccination capabilities.

Three strategies to earning more consistent leads

Are you happy with the leads your construction company is generating? Is your phone ringing as much as you would like? Are your recent sales contributing significantly to the overall growth of your company? There is no shortage of reasons why your answers may be “no.”

It is highly probable that COVID-19 caused a dramatic drop in your consumer demands as people scramble to adjust to the new normal. However, there’s also another possibility many companies are guilty of: Your digital marketing strategies are not up to par.

Just like investing in construction revenue protection to ensure your company stays protected and profitable, it is also crucial that you invest money in digital marketing if you want to remain competitive and relevant. 

JACKSONVILLE, Fla. — Ad World Masters named Axia Public Relations to its Agency of the Year awards list for 2020.

Out of more than 11,400 agencies worldwide in Ad World Masters’ database, only 563 agencies from 74 countries qualified as an Agency of the Year.

“We must be disrupting the industry if our PR laser-focused agency earned a spot among the top-ranking advertising agencies without offering paid media and advertising services,” said Jason Mudd, Axia’s CEO and managing partner.

Axia earned this achievement after Forbes recently named Axia as one of America’s best PR firms. 

A private equity company recently asked our public relations firm 18 questions as they seek a strategic PR partner. We thought their questions were relevant and sharing it might benefit a broader audience like you in better understanding what PR agencies do, what to look for when hiring a PR firm, and how to work well with them.

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 

Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:

• Operational response failure

• Stakeholders reacting negatively

• Public perception that the company is inept and, even worse, criminally negligent

• Sever impact on the company’s brand, reputation, and finances