The Public Relations Blog

Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.

Forbes Magazine named Axia Public Relations one of America’s best PR firms.

Out of 5,000 PR firms considered, Forbes’ list included 200 firms. That arguably ranks Axia in the top 4% of PR agencies nationwide.

“As we reflect on why Forbes selected us, our clients and industry peers likely recognized our talented PR agency team, proven processes,  innovative approach, commitment to PR measurement, and value-driven approach,” said Jason Mudd, Axia’s CEO and managing partner.

When a company hires a PR agency, it will get consistent quality and measurable outcomes when our processes are followed. Having the processes is the first step. Getting buy-ins from the team and having the processes followed is the bigger challenge.

Target your ideal customers with inbound and outbound marketing strategies.

Marketing is imperative to boost the sales and market performance of a company. When done right, it can help you attract and retain loyal customers and build your brand name. 

Inbound marketing and outbound marketing are ideal tactics that marketers use to reach their audience. Knowing the core differences between these two will help you make informed marketing decisions and generate higher conversions. Let’s get started. 

Here are the smartest content curation hacks to supercharge your marketing efforts.

Creating fresh and valuable content is an organic way to increase engagement. And so to make your company relevant and approachable, you must discover trending industry topics and strategize a well-rounded marketing plan. 

Content curation is a continuous process and can become tedious without the right content curation strategies. To be impactful, you need to retrieve content in effective and well-aligned ways. Keeping that in mind, let’s learn some quick content curation hacks. 

Oct. 12, 2020 – Despite a global pandemic economic recession, Axia Public Relations recruited Emily Barrett to the “A-Team” as a social media specialist. 

Emily develops unique, innovative, and engaging social media content for the PR agency’s clients.

Make your website content “findable” to you and your customers with content tags

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.

The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.

Do you know about the freshness factor? 

It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

This is where website management triggers your online visibility. It informs search engines that you have new and relevant content for its users. When the bots index your web pages, Google rewards you with top rankings on the SERPs. 

There’s more to why you need an updated website with SEO-friendly content. Let’s discover what!

Here are seven types of premium content to guide a lead through the buying process

When it comes to capturing leads, it all boils down to providing value. Why would your visitors give you their priced personal information? They will only if you offer them something equally valuable that can be swapped with their confidential data.

But what information is more treasured than regular content?

The journey from seeking information to making a purchase decision!

The buyer's journey involves three stages:

1. Awareness Stage

2. Consideration Stage

3. Decision Stage

At each stage, you need to tailor your content marketing and sales strategy to fit into the buyer's context. Let's understand all three phases of the buyer's journey.