How to choose the public relations company that is right for you.

Public relations companies are a beneficial part of your growing business. Almost every large company has one. And, while it may seem pretty easy, hiring the right PR firm can actually be extremely difficult. Not all public relations companies you come across are capable of doing the job that you need. So, it's good to have some helpful advice when you're deciding on the firm that is right for you. Here are a few tips that could aid in your decision in choosing a public relations company.

Finding the top public relations firm for your needs can be difficult, especially if you aren't already familiar with PR.

Fortunately for you, reading this article is a good place to start. Let's talk about what you should be doing in order to select the top public relations firm to fit the needs of your business.

You wouldn't be human if you didn't register that all-too-human emotion: envy. And it wouldn't be unusual to feel professional envy over seeing a competitor in the news – once again.

With a product or service similar to your own, this competitor seems to have a knack for generating attention and grabbing headlines – sometimes capitalizing on the opportunity to merely comment or supply a rebuttal on some newsworthy event or crisis. You suspect, and with good reason, that one comment can trigger a cycle in which this competitor breeds a media following that could eventually lead to media dominance – and, worse of all, eventually be regarded as a go-to industry expert.

Even Saturday Night Live is getting into the Undercover Boss excitement.

Saturday Night Live kicked off its first episode of 2016 with an Undercover Boss comedy sketch. The sketch featured master of the Knights of Ren, Kylo Ren (Adam Driver), from Star Wars: The Force Awakens, going on Undercover Boss as “Matt, a radar technician at Starkiller Base.”

Appearing in the skit intro is Shoppers World’s CEO Sam Dushey, who went undercover on the Jan. 3 Undercover Boss episode. Axia Public Relations facilitated Sam’s Undercover Boss appearance, and we can help you get on Undercover Boss too.

PR firm recognized for grand opening PR

ORLANDO, Fla. – Axia Public Relations earned two awards for its outstanding grand opening PR campaign for a national restaurant and family entertainment center.

Last week, the Florida Public Relations Association presented Axia Public Relations with a Golden Image Award, the top award in the special events category, and a Judges’ Award for achieving maximum results on a minimum budget, during the association’s 2015 Golden Image Awards ceremony at its annual conference in Orlando.

While Facebook and Twitter continue to receive a considerable amount of attention in the world of social media, other platforms are rapidly gaining popularity and becoming great places for businesses to promote their brands. Pinterest is a relative newcomer to social media (it was launched in March 2010), but it has certainly made a name for itself as a power player in the social media arena. Pinterest is a wonderful virtual venue for companies to showcase their products and generate interest in their brands. Setting up a Pinterest business account is free and simple to do.

It takes a great amount of time and energy to fully engage your business in social media. Often, a growing business will allow multiple people to share the responsibilities of maintaining the different social media platforms. It’s critical, however, that business owners retain control over their social media accounts and take measures to keep them secure.

Google+ pages may only have one owner, but they are allowed multiple managers. In fact, there are three types of admins that may have access to a Google+ page: owners, managers and communications managers. A Google+ page can have up to 50 different managers or communications managers, which enables business owners to authorize employees to maintain and update their Google+ pages without relinquishing their personal login information.

How to add a Facebook admin and other roles

It’s important that businesses maintain control of their Facebook Pages and limit who else has access. However, a business can certainly benefit from having multiple people perform different duties to maintain and update the Page regularly. Here are the easy-to-follow directions for adding Page managers to your company’s Facebook Page.

What are the different types of roles for Page managers and who should be assigned which role?

Facebook enables businesses to have multiple people act as managers of their Pages. This is convenient, but it also poses a security risk. If an employee no longer works for the company, but still has complete access to its Facebook Page, trouble could ensue. That’s why it’s important to understand the different types of roles for Page managers and to restrict who has all-access to the Page and whose access is limited.