The Public Relations Blog

 Writing a press release is a sensitive issue. Public relations departments play a key role in the process and want to say something on press release content. The subject matter should sound professional and intelligent, and any information about the business partners should maintain their image. Writing a press release is not child’s play, nor is it a one-day task; it can take dozens of drafts to come out with a good press release. When you want to issue a press release from your company to the world, who should write it?

By Wendy Bulawa Agudelo

The blood-spattered Kent State University sweatshirt on sale from Urban Outfitters this week caught the nation’s attention. A seemingly simple, one-off product created a stir so large that it fueled widespread outrage across social media platforms (see the #urbanoutfitters trending topic) and the public all but demanded a complete boycott of the company. Urban Outfitters now sits amid a crisis, working around the clock to mitigate this situation while effectively responding to the onslaught of media attention – negative though it may be – that the popular clothing company is now receiving.

As consumers grow savvier by the day, it has become important for all public relations executives to keep abreast of the current trends in this field. Consumers are interested in knowing about the latest news and events, and they’re using tablets and wearable tech to stay updated. As they look for more ways to satisfy their cravings for news and information on the tech niche, check out these tips that will help you build a better online presence for yourself.

We are looking for experienced public relations professionals who are also great writers to guest-write for our high-traffic PR blog. This is a great way to build your personal brand and thought-leadership skills in the public relations industry.

We are seeking a savvy wordsmith to join our blogging team as a guest blogger. Articles must address one topic and one topic only per post. Topics will be quickly and easily approved by us in advance, based on our clear and reasonable guidelines of target audiences and preferred topics/direction.

Public relations is often confused with marketing in the business world. However, while the two may be similar and have comparable objectives, there are several distinctions that set them apart. Often handled by the same individual or department in a company, public relations and marketing usually go hand-in-hand. One strengthens the other, making them both more effective and beneficial to company leaders. Public relations is just as vital as marketing, and management-level employers should take it seriously.

Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these posts are honest, research reveals that 72% of visitors said they believe the reviews posted online.

This can be very good for a business if the review is positive. However, a bad review can hurt a business’ image overnight – an image it took years to build. Negative reviews, truthful or not, ruin a business’ reputation and require immediate action on the part of the business owner.

They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.

In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.

You could say snooty is the new strong, taking an example from the luxury car industry. And it’s OK to be snooty, if that’s what your audience resonates with and responds to.

Forbes recently named Rolls-Royce the king of luxury car sales for the past year, as it’s seen record-breaking numbers and been called stronger than ever. Sales are rocketing in part because of the moxie of Richard Carter, the driving force behind the brand’s communications. Carter shook up the year by dissing the L.A. Convention Center during the Los Angeles Auto Show, and instead hosted a VIP auto event at a mansion in nearby Beverly Hills.

Forget TV. Just stream it, baby. The Internet has nudged many viewers to seek programming on their time and from whatever device they choose. Recently, a company called Aereo began offering network television programming to consumers over the Internet. But it’s not that simple, and it involves a pending Supreme Court lawsuit case. What will the implications be for ad revenues and PR campaigns?

Aereo’s technology utilizes antennas that pick up the networks’ signals, which can be directed through the Internet to Aereo’s paying subscribers.