The Public Relations Blog

News releases can be like a bungee jump: Once the leap has started, there’s really no going back. You may feel somewhat around and endure quite a bumpy ride if news has gone out without proper permissions ahead of time.

In fact, the best solution is prevention. If you manage your organization’s PR, you need to be certain that the information in news releases is correct and all the parties involved have given their permission before the news is sent. If you work with a professional PR agency, it will already know that consent is essential ahead of time.

NEW YORK - Axia Public Relations developed a scholarship program through a strategic partnership with the Public Relations Society of America and its PRSA Foundation.

Know the difference between paid media, earned media and owned media

Audiences have turned their backs on traditional marketing tactics. They increasingly find advertisements on the radio and TV annoying and interruptive. Online advertisements are even worse, and the ads that aren’t annoying are often missed completely because people are focused on the content, not the ads.

To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"

According to the Public Relations Society of America or PRSA, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

At its core, PR is about relationships — with the general public, potential customers/clients, investors, employees, government regulators and/or the media — with any and all of a company's publics.

If you're asking yourself, "Why should I hire a public relations firm?" you're in good company. Every successful company's leaders have asked that question along the road to their success.

Ask most people who the "public" in public relations refers to and they'll likely say it refers to the general population, or a company's customers and potential customers. But the publics most companies need to reach may include investors or government regulators. One public that is essential to almost every company's success is its own employees.

Sometimes an online reputation management problem can explode into a major crisis for a company.

"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones

If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground. Make it a habit and you'll need professional help to douse the flames and start rebuilding.

SEO: If your company has a website (what company doesn't?), you've undoubtedly wondered how to make it more effective at attracting leads and/or customers and growing your business.

Quick PR Response Averts Reputational Crisis and Returns Company to Profitability