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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

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Recent Posts:

What is PR? The Power of a Click

Whether it’s the TV remote or your computer mouse, our society now runs on a “give it to me now or I’ll click you” model of communication. What is PR? Sometimes it's the power of a click.


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Topics: digital PR, public relations

Free Social Media Download: A New Source for Social Media Best Practices

Have you ever wondered how often you need to update social media – your company's Facebook page, for example – or when is the best time to tweet or post a link on Twitter?


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Topics: shared media

Instagram Marketing Infographic

Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.


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Topics: digital PR, infographics, public relations, shared media

Writing a news release that gets noticed

Are you surprised that reporters don’t jump up and down in excitement when you send them a news release?


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Topics: public relations

PR Works - Here's Proof

PR works and is of the most effective marketing tools available to a business.


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Topics: infographics, public relations

How Credit Cards use Social Media to Circumvent Financial Reform

Before the days of financial reform credit card companies were frequently found on college campuses giving away things like koozies and calculators to anyone who would fill out an application.


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Topics: digital PR, infographics

Are you including videos with news releases?

Videos with news releases? Yes!


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Topics: digital PR, public relations

Should you hire a PR firm or do it yourself?

185673522Should you hire a PR firm or do it yourself? Just asking the question indicates you understand the value of public relations.

  • PR builds credibility – News coverage is more influential and credible than advertising.
  • PR increases visibility – A news story has six times the visibility and three times the credibility of an ad.
  • PR pays for itself – Public Relations offers one of the best returns on investment you can make.

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Topics: public relations, FAQ

How to Hire a PR Firm

Have you been thinking about how to hire a PR firm?


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Topics: public relations, FAQ

Recognizing Opportunity: A Public Relations Lesson from the Sandusky Trial

The Jerry Sandusky trial for child sex abuse represented the public end to the tragedy for the victims, but it also represented a public relations opportunity for a group dedicated to giving a voice to the victims of child sexual abuse.


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Topics: shared media

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