The Public Relations Blog

Many of your most valued employees are already using social media, so why not encourage them to share and promote the values of your company on these sites? At the same time, you must help ensure they're protecting the privacy and integrity of your company. Company policy should apply when your employees are engaged in social media for work purposes and at work, but also during their own personal time.

Whether you call it earned media or managed media, most users know it as social media and it's here to stay. But, it's not enough to have a social media presence anymore. Social media managers are using specific strategies to encourage consumers to share links and extend the value of their social campaigns.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2011 – Year End Issue

As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field. 

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

November 2011

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

Estimated Reading Time: 60 Seconds

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

March 2011: 60-Second Impact 

Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth. 

Estimated Reading Time: 60 Seconds

Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

February 2011: 60-Second Impact

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   

Estimated Reading Time: 60 Seconds

January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.

In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.

Blockbuster's attempts to boost customer and online service came too late to prevent bankruptcy. Instead of sticking with a static course of action, forming a flexible plan for the future can secure your company's success.

Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.