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The Public Relations Blog

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Axia Public Relations




Recent Posts:

Axia rebrands insurance agency

When Kenston Powell purchased the Maxwell Agency, it was a well-respected insurance agency specializing in religious institutions. Powell felt the name just wasn’t right for future growth prospects. 


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Topics: public relations

PR Tip: Social Media, Email Marketing and The Importance of The Water Cooler

Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.


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Topics: public relations, PR tips, shared media, 60-Second Impact

Public Relations: Looking Back On 2009: Traditional Media Survives

It’s been a year to forget, a year to remember and a year to learn. Everything old is new again – and that’s the mantra for 2010.


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Topics: media relations, public relations

Marketing Strategy: Planning for Success in 2010

It’s time to get your business out of survival mode, plan for the new year and invest in the most-proven marketing strategy – human trust.


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Topics: public relations, PR tips

PR Tip: Learning From the Crisis

PR Tip: There are critical business lessons you can take away from the recession, including the importance of communicating with your audience and customers online.


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Topics: public relations, PR tips

Social Media: Harnessing the Power of the People

Utilizing social media is important, but there’s a lot to consider before you make the leap. We’ll help you prepare, monitor your company’s reputation online and avoid negative publicity.


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Topics: public relations

Mobile PR: Mobilizing Your Business

It's Time To Ask The Most Important Business Question Of The Year

The year that started in severe economic turmoil is now half over. Now you have to ask this question: "What do you have to do the rest of this year to reach your profit goals?"


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Topics: mobile PR, public relations, PR tips

Optimize YouTube Videos to increase Your Business' Visibility

The Power of YouTube: 20 Hours of New Videos Uploaded Every Minute

Over 60 percent of all the videos watched online originate from YouTube's servers. Last month, YouTube reached a milestone with 20 hours of video being uploaded every single minute of the day. YouTube offers a number of marketing opportunities to promote your business to its millions of online users worldwide.


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Topics: public relations, SEO, shared media

Social Media Management: All The World’s A Twitter - Claim Your Twitter ID Before It’s Taken

The popularity of Twitter (twitter.com) as a social media platform continues to zoom. Up to 10,000 people join Twitter each day, and more companies are jumping on the bandwagon, using Twitter as a micro-blogging conversational tool for their customers.


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Topics: public relations, shared media

PR and Video Content: Personalizing Your Web Site

This year will go down in Internet history as the year when PR and video content became accepted as an integral element for dispensing information and entertainment online. Spearheaded by news organizations such as CNN, Fox News and the big three networks, news clips and full-length TV programs are now available on a “when-you-want-to” basis.


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Topics: digital PR, public relations, shared media

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