The Public Relations Blog

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. Helping You Stay Ahead: Adding Live Chat to Your Web Site
In our continuing effort to help you stay ahead in our fast-forward economy, here is a program that adds Live Chat to your Web site at no charge.

The inclusion of Live Chat to your Web site gives your potential customers an opportunity to ask questions about your product or service and get the answers on the spot. Live Chat adds credibility to your company and also conveys a positive feeling that you provide great “after-the-sale” support.

 

One more important reason to add Live Chat is simply for differentiation. If all of the Web sites in your business category look the same, having Live Chat on your Web site can be the differentiating factor in a customer choosing your company’s product over another.

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• As you receive this issue, Katie Couric has already started her reign as the first solo female news anchor on the CBS Evening News. Despite Ms. Couric’s popularity, CBS executives still felt compelled to get information on the public’s perception of Ms. Couric and how she would best make the “fit” as a trustworthy communicator of the evening news.
• The elements used in marketing Katie Couric from a “perky” to an “authoritative” prime-time newscaster is a blueprint that all companies, in every business category, should explore. They include the following:
  • Don’t take new markets lightly — your product might be successful in one market, but don’t assume that it will be accepted in new, untested markets.
  • Talk to your marketplace — implement research from buyers and non- buyers on their perceptions about your product/service.
  • Develop a differentiation — in an over-crowded category, how will your product/service stand out or be packaged from the others?
  • Be visible — meet and greet your potential customers; make as many friends as possible and tell your story.

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Good PR: The Benefits of “Owning” Your Customers

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Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. The Ultimate Prize For “Owning” Their Customers:

Apple And Nordstrom
The ultimate prize for “owning” customers goes to Apple Computer for their iPod products. Buy an iPod and you have to use iTunes to download your music. The user then usually chooses from an array of iPod home, car, and even clothing and backpack accessories. Everything has been designed to keep an iPod user “in the family,” preventing defection to other MP3 players or products.

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PR agent selected as one of PRWeek’s PR pros to look out for

 

PRWeek has named Jason Mudd one of PR’s Ten Rising Stars ages 30 and under. At age 29, Jason gained PRWeek’s attention with his work for MPS Group. His extraordinary work earned the media coverage the firm had desired for a while. Tyra Tutor, SVP of corporate communications, stated, “I can’t imagine that any firm, large or small, could’ve gotten us as much coverage as he’s gotten us.”

 

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