The Public Relations Blog

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience. 

This is where commercial newswires come in. Commercial newswires are third-party platforms that distribute news releases to a network of journalists, bloggers, and media outlets. However, consider the pros and cons of using a commercial newswire for news release distribution.

When used effectively, innovative AI tools can enhance PR practices.

Professional communications tools enabled by artificial intelligence (AI) systems are revolutionizing business processes. Axia Public Relations is committed to innovation and using AI tools to benefit you and your company. 

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

Adham Mohamed earns Axia Public Relations’ scholarship

University of Minnesota student Adham Mohamed earned Axia Public Relations’ public relations scholarship. Mohamed is president of the Public Relations Student Society of America chapter in Minnesota.

Aeroseal, a climate-tech company that reduces air leaks in buildings, has partnered with Axia Public Relations to handle its national media relations. Axia will help Aeroseal raise awareness through media coverage of its technology and ability to save homeowners thousands of dollars on energy bills.

Madison Paige increases PR firm’s offerings with Spanish skills.

Madison Paige is joining Axia Public Relations as a public relations assistant.

The U.S. is now the second-largest Spanish-speaking population in the world after Mexico, and data predicts that one in three people in the U.S. will speak Spanish by 2050. To address the needs of more than 52 million Spanish-language speakers, Axia sought to recruit Paige as a bilingual Spanish speaker.

Don Bartholomew, Forrester, and Gini Dietrich all contributed to the idea of paid, earned, shared, and owned media in PR.

In May 2010, the late PR measurement expert Don Bartholomew first developed the acronym PESO for paid, earned, shared, and owned media and referred to it as a model. That’s according to PR Academy (Sept. 16, 2019) and others. PR Academy cites Bartholomew’s May 12, 2010 social media measurement story and a corresponding "The Digitization of Research and Measurement" blog post (with the same date).

Bob Wiltfong will serve as a public relations account director.

Emmy Award-winning journalist Bob Wiltfong joined Axia Public Relations as a public relations account director. He now directs and leads PR strategies, services, and measurement programs for Axia’s national accounts.

PR firms representing foreign principals are obligated to register with the FARA.

It’s normal to find public relations agencies in the U.S. representing foreign entities. The Foreign Agents Registration Act of 1938 (FARA) is a law that promotes transparency with respect to foreign influence in the U.S. The act ensures the government and public are aware of information from foreign agents, in turn allowing for both parties to make informed assessments and decisions.

Earned media coverage is the next crucial step for your company after establishing a brand and garnering customers.

Making a name for your company in the competitive home improvement market can be challenging with countless companies vying for consumer attention. Finding innovative ways to gain a competitive edge is crucial, and one highly effective strategy is leveraging earned media coverage. 

Unlike paid or owned media, earned media is publicity a company receives without directly paying for it. A company’s newsworthy actions or initiatives can result in mentions in news articles, blogs, reviews, social media posts, and other forms of media coverage a company earns.