The Public Relations Blog

Here are some tips for managing The Grinch's public relations.

1. Build a strong brand identity
   The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand. This can be achieved through consistent messaging and visuals, such as using the same font and colors across all Grinch materials.
   
   

Learn how search engines rank content, and how to use it to your benefit. 

Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search. 

Content is ranked in three different stages:

A quick guide to adding your social media agency and team members to your company's TikTok account

Being able to easily share access to your company’s TikTok account can help a social media manager create and publish content for your company, which will ultimately increase your visibility and brand awareness. 

Currently, the only way to give people access to your account is by sharing your username and password. We suggest that you use a password manager to help minimize risk when sharing usernames and passwords. While this is subject to change, it’s the only way to give someone else access to your TikTok account for the time being. With that being said, there are a few ways to monitor those who have access to the account. 

Younger audiences are using the social media platform for casual searches, Google reports.

TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? 

The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. But how far has its popularity gone? 

While TikTok isn’t an actual search engine, some people in the younger generation see it as one.

A quick guide to adding your social media agency and/or team members to your company's Facebook account

Contrary to popular perception, your company's Facebook page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team via their personal Facebook account profile.

A quick guide to creating a business and ad account for your company’s TikTok

TikTok is the most efficient social media platform to use if you want to get your company in front of more eyes. However, this is still hard to do as you have to hit the algorithm just right to get a viral video and, even then, your videos won’t see the same amount of views consistently. To make sure your videos earn traction, you can create TikTok ads.

To run TikTok ads, you create a TikTok ad account that is separate from your regular TikTok account. To create this separate ad account, you first create a TikTok Business Center account.

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.

You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.

If you have a website for your brand or company, you likely want to convert your site visitors into paying customers. The more website visitors you get, the higher the probability of converting them into customers. Higher conversion rates equal more sales and better profit margins at the end of the day.

The longer you can keep your website’s visitors on your site, the more you will increase your conversion rates and brand recognition in the long term. You will need to follow a few golden rules to achieve this and keep your audience coming back for more.

Effective PR helps you position your company to the consumers in a positive way. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.

While you can't control every piece of information about your company, a few effective PR strategies can improve your standing in the insurance industry and give consumers a clearer understanding of your brand.

Google Discover may be the answer to improving your company’s SEO. The updated feed experience contributes to spikes in website traffic and is transforming the way to reach users.

Google Discover was launched in September 2018 as a feature on Google’s app. It is a feed that recommends content to users based on their search history. Google Discover came from a revamping of the previous Google Feed, where the suggested content was primarily headlines and meta descriptions. Discover now includes more visuals and evergreen content, with customizations available to create a user-friendly experience. Users can follow topics they are interested in and view similar topics.

Why does this matter for your company’s SEO?