The Public Relations Blog

A strong social media presence is essential for companies to drive toward success. Social media is becoming the main ingredient to creating a successful marketing strategy. Companies move onto social media to gain their audience's attention, and among various social media channels, Facebook has become the most used social media platform with more than 2 billion monthly active users. 

Facebook remains a great way to reach your target audience for marketing your business. But did you know that, like Google, Facebook has a ranking algorithm? If your Facebook page is SEO-optimized with great content, you will gain more visibility.

"Ranking without links is really, really hard." - Google.

Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factors. Undoubtedly, it is one of the most challenging search engine optimization tasks. It requires quality links with high authority to rank well on search engine ranking pages. 

If you struggle to find effective white-hat link building techniques, we can help you. Here are the most practical link-building tips and tricks. 

We offer funding for students with a passion for PR.

Studying public relations in college is an expensive endeavor, and we believe students shouldn’t have to struggle financially to earn a degree. To help, Axia Public Relations offers a $2,000 annual PR scholarship to invest in tomorrow's PR leaders and enhance the profession.

Past scholarship recipient William Careri said, “Once I was awarded the scholarship, doors opened for me that I could not have considered before.” 

Another recipient, Kyle Schachner, said, “I can’t express how fortunate I am to have started my career without having to worry about… college debt.” 

Create effective landing pages that give you high quality leads and expand your business multifold

The best way to build a great brand is to create great landing pages for your websites. The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention. 

This is an excellent pay-per-click (PPC) strategy. Landing pages guide prospective clients to an offer, which helps them take action. This is also an opportunity to create conversions and build a loyal customer base.

Oftentimes, brands don’t realize the eminence of implementing effective methods for landing pages and overlook the important role it plays. These techniques often turn out to be essential aspects for increasing conversion rates. Let’s look at some best practices for landing pages:

Communicators are making better use of the data fetched from the frequent measurement of their endeavors

If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year. 

The numbers tell a similar story, as 52% of the respondents rated the state of their internal communications as good or excellent compared to only 41% of respondents in 2020.

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. 

According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject. 

A recent study by Propel, a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage.

That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual. While the earned media rate is higher, journalists tell us that they receive about 100 pitches for every story they produce. 

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. How the general public perceives your company directly correlates to how much they trust you. 

The moment there's a reputation crisis, you can expect your company to suffer greatly. The brand and image you carefully constructed and protected over time will inevitably be damaged. It will take an immense public relations initiative to reconstruct the public's perception of the company. Considering how easy it is to find something on the internet, it can take a lot of effort to make the online masses forget.

Are you still on the fence about embracing TikTok as your newest digital marketing channel? If so, it might be time to take the leap and join the latest trend that’s taking the world and its biggest brands by storm. 

The videos created on TikTok garner an average of over 17 billion views every month, and your company needs that kind of exposure to grow.

TikTok is one of the fastest-growing social networks on the planet. It’s rapidly growing in popularity among trendy brands and young content creators aiming to expand their audiences, increase engagement, and reach millions of users with their content.

Leverage the power of user-generated content to enhance your brand’s credibility and boost conversions.  

In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content. 

The phrase user-generated content refers to the content that a brand’s customers create. Reviews, comments, and social media posts are a few examples of user-generated content.