The Public Relations Blog

Many PR agencies profited significantly during the pandemic

New research shows that PR agencies increased their rates in 2020 despite a global health pandemic, corresponding economic crisis, and its blow to PR firms and most of their clients’ industries.

Gould-Partners’ report revealed there was a whopping 23.5% increase in the hourly billing rate from $193 per hour in 2019 to $240 per hour in the following year.

Improve your website rankings by avoiding search engine optimization mistakes

A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates. 

However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes. Unfortunately, what you think is a trivial mistake can negatively impact your website’s position on the search engine results page (SERP). Here are some SEO blunders you should stay steer clear of.

Rank your website higher on SERPs with these effective WordPress SEO hacks

Search engine optimization (SEO) is an imperative tool to help your brand achieve effective outreach. It is important for websites to be SEO-friendly as it improves both online visibility and brand awareness. Needless to say, a robust online presence is likely to convert into improved brand recalls, ultimately shooting up your business revenues. 

If you must use WordPress, leveraging SEO on your WordPress website requires consistent and deliberate effort. If implemented correctly, it has the potential to drive organic traffic to your webpages and bring you a step closer to your target customer. 

Optimize your business website with technical aspects to rank higher

Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.

Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.

Search engines tend to reward sites with accessibility statements that make them more inclusive for people with disabilities

What is an accessibility statement?

An accessibility statement is a log detailing a company's commitment to making its website highly accessible to people with disabilities. It lists the firm's internal policies against discrimination and how they are successfully implemented.

A typical accessibility statement should contain a list of local laws and regulations your organization is committed to following. Other details include options to adjust the layout and design of the website, such as font and color, and so on.

A well-constructed sitemap can boost your search engine optimization efforts and help you stand out in search results.

What is a sitemap?

A sitemap acts as a blueprint of your website. Properly connected web pages don't necessarily need a sitemap, but having one enhances your site’s online visibility. Search engines use them to find, crawl, and index all the website's content. Sitemaps can be of four types: XML sitemaps, video sitemaps, image sitemaps, and news sitemaps.

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences

You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content? Well, the answer is yes!

Leverage the power of website page titles with effective SEO techniques to rank higher on search engines

Websites include an essential element that helps increase a user base multifold: page titles. A website title is the first thing a user reads and the algorithms behind the search engines analyze. A thoughtful page title has the potential to increase your website ranking over SERPs and broaden your clientele.

Boosting your online presence need not be long and tiring. Use these image optimization tips and increase your website’s SEO ranking.

We know that a website’s content plays a significant role in capturing user attention. Well-planned and search engine optimization-friendly content can generate value for your users and help you build your brand. However, your website’s images also matter.