The Public Relations Blog

Follow these six steps when developing your SEO strategy to improve your company’s visibility and authority online.

Without proper and intentional search engine optimization, your company’s website won’t reach the visibility you need to establish brand authority. To create a successful SEO strategy, follow these six SEO tips:

When used responsibly, AI can be a valuable tool in agency work.

While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. Likewise, we want your company to benefit safely and wisely.

The average American spends over two hours a day on social media. How many 30-second videos have you scrolled through on social media today? If you use the popular social media platforms, we’d guess likely over 200. 

Short-form videos are taking over social media. YouTube and TikTok started this short-form video phenomenon, which soon expanded with Instagram Reels. Who knows what’s next? Regardless, it's clear that short-form videos are here to stay and are as important as ever. It might be time to learn more about them! 

Learn how to use the top seven social media platforms to your advantage.

Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand. 

Improve your company's digital visibility through the discovery, relevance, and authority stages.

Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.

Determine whether an email is real or a scam by staying vigilant, analyzing, and trusting your instincts.

In today’s digital workspace, it’s more important than ever to safeguard your organization’s private information. Hackers are continuously evolving cybersecurity threats, trying to obtain your company’s sensitive information in any way they can. 

A LinkedIn poll revealed corporations have a negative public image. How can you change that for your organization?

On a LinkedIn poll, Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. The results showed 82% of respondents thought corporations only exist to maximize profits, while 18% thought corporations were beholden to stakeholders. 

Become recognized as a source of authority by repurposing your media.

If your company is looking to scale content amount and audience reach, repurposing content is a tried and true method. Podcast interviews, awards, earned media, and any other recognition from your company can provide great opportunities to create content for your social media channels and website. A blog post can become multiple social media posts, while an interview and earned awards can become social media and blog posts. The opportunities are endless. 

There are 25 qualities your company should consider when looking to hire a social media manager.

A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics. This individual can work at an agency, for the company directly, or as a freelancer. Regardless, your social media coordinator must have the ability to fulfill all your company’s needs. We’ve created a list of 25 essential qualities to look for when hiring a social media strategist:

Using social media influencers can help your company reach new audiences.

Influencer marketing uses endorsements and product mentions from influencers who are experts within their niche and have a dedicated social media following. You might be familiar with Jacob Shipley on LinkedIn, or perhaps you’ve heard of Charlie D’Amelio on TikTok. These are just two examples of influencers with large followings on a social media platform, traditionally with very loyal followers. Micro-influencers, social media users with smaller followings, offer more niche subject areas and hyper-engaged audiences.