The Public Relations Blog

LinkedIn is a powerful platform to use, especially if you are a business-to-business company. There have been some changes to the professional network platform, along with all the other social networks.

Social media platforms want to keep you within their site. As a result, the algorithm will penalize your posts if you post content with links to external sites. 

Less views mean less engagement. 

Maintaining these efficient practices will help you avoid a potential crisis.

In this day and age, almost everything is online or completed on an electronic device. More workers are working remote or hybrid jobs, which makes online safety important as ever. Yet, many are unaware of cybersecurity safety practices.

Creating a business blog for your company can help generate leads and improve your SEO

Does your company have a business blog? If not, you can easily create one to help increase your company’s SEO presence and generate more leads. 

For your company’s consumers and target audience to find you on the web, you need to be highly search-engine-optimized for keywords that are specific to your company and its services and products. 

A business blog aims to increase website traffic, generate leads, improve SEO ranking, and establish your company as a thought leader in your industry. 

A quick guide to adding your social media agency and team members to your company's LinkedIn account

Easily sharing access to your company’s LinkedIn account can help a social media manager create and publish content, which will ultimately increase your company’s visibility and brand awareness. Contrary to what you might think, your company's LinkedIn page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team members, and they can log in using their personal LinkedIn account.

It’s important to note that only “super admins” can add, edit, or remove page admins. The “super admin” role is automatically assigned to a page’s creator.

Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. 

You want to seal the deal by upping the stakes. Tell them the potential failures they could endure if they don’t purchase your product or service. 

A quick guide to adding your social media agency and team members to your company's Twitter account

Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles (which are different levels of managerial roles for your social media account) to your team via their personal Twitter account profile through a Twitter Ads account. This is important to know because the individuals who help manage your social media account will be ever-changing.

Tell your consumers how your products or services will make their lives better

Now that you’ve determined how your consumer can take action, you need to tell them why they should take action. 

List everything the consumer can experience using your product or service. Give them a vision to chase and let them know how easy their life can be with your product or service. Make it clear to them why they should choose you. 

How to persuade your consumers to take action on your website

Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA. 

“People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them. 

A guide to determining whether your company should use the newly popular photo-sharing social media app.

While the classic social media platforms are still prominent in today’s world, there are many up-and-coming social media platforms taking the world by storm. Recently, BeReal has skyrocketed in popularity, primarily among teenagers and young adults.  

BeReal is a social media platform that uses a photo-sharing application to allow users to post a singular photo per day. The catch is you only have a two-minute time slot in which you can post the photo. 

How to persuade your consumer to consider buying your products or services

You’ve gotten to the point where you’ve now developed a relationship with the consumer, and they aren’t ready to place an order yet. This is why you’ll have to give them a plan.

Even though the consumer has you guiding them and telling them your product or service’s mission, the consumer most likely feels “at risk” once you initiate an invitation to place an order. They may fear losing money, feeling tricked, or being disappointed. In response, they’ll start making excuses to not do business with you. This is when you develop a plan.