The Public Relations Blog

Spear-phishing is an extremely dangerous and targeted form of phishing. It differs from phishing because a seemingly trusted source targets a specific person to compel them to reveal confidential information.

The quick, step-by-step guide to adding administrators to your company's Instagram page

Instagram is one of the most popular social media platforms out there. Because of Instagram’s reach, it’s wise to promote your company on it. To use it efficiently, you’ll need to give your content managers access to your account. Content managers might be your internal employees or perhaps your social media agency. And how do you do this without sharing your login information with your social media helpers? Follow along to see how you can add different page roles to your Instagram account.

How to guide your consumer on their buying journey

You need to help solve the character’s problems. Don’t completely fix them, though, because your character in this StoryBrand (or consumer of your company) needs a guide.

How to determine the best buying journey for your consumers

Identity transformation is the transformation that occurs as an effect of the StoryBrand BrandScript you put together. However, you need to know who you’re helping your customers become before you can start the BrandScript, which is why you should start with the identity transformation. 

Now that you know what your consumer wants, you have to interest them in your story. The way to do that is to introduce a problem. Why? Because consumers love to solve problems.

In every great story, there is a character who battles a problem. In order to successfully tell a brand’s story, you must incorporate the problems or issues that consumers will come across that the brand can help solve. These problems will allow consumers to relate to the brand and to truly begin the “storytelling” process. Without consumer problems, how would you communicate the effectiveness of your products or services? You wouldn’t be able to because a story without a problem or “plot” isn’t a real story.

How to determine what your consumers want and need from your brand

Your StoryBrand BrandScript begins with a character. This is because “a story only [begins] when we define something our customers want.” Without a character, you leave customers waiting for the story to start. 

To define what your consumer wants from you, you must ask yourself these questions: Who are they? What do they need and want? What is their ultimate goal?

As PR, marketing, and communications employees, your work constantly demands your attention. It doesn’t matter if you're at your favorite coffee shop, the library, or shopping downtown; in this fast-paced industry, you have to act quickly.

So, there are many times where you have to finish up some work, send some emails, or post content from a location other than your home or office. That brings up the issue of using unsecured Wi-Fi. When sending company or confidential information, you need to be aware of the Wi-Fi you're using.

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework.

Pizza parties can lead to happier, more productive brainstorming and ideation sessions

(Note: Axia Public Relations can earn a commission for any purchases made from the Pizzatime link in this article)

We all love pizza! But did you know there’s more to pizza than its delicious, cheesy taste? Pizza can boost morale, which is helpful for team meetings and ideation.

You are human, and you make mistakes. As public relations, communications, and marketing employees, you constantly use a computer to do your job. You go through emails, write material, make content, and communicate with clients, coworkers, and media on a daily basis.

Consistently using your computer for your work only increases your chances of falling victim to a cyberattack. According to PurpleSec cybersecurity statistics, around 52% of data security breaches are caused by human error or system failure. Therefore, you must be as cautious as possible and actively on guard.