The Public Relations Blog

“I don’t know what PR is, but I know we need it,” is a statement many business professionals find themselves making throughout their career. CNN says “anyone who pays attention to how decisions are influenced knows that PR is tremendously important” – so why is public relations at work so difficult to recognize? Like trying to assign a universal value to a work of art, public relations is quantified in various ways depending on an organization’s unique traits. To better understand what PR is, let’s break it down using the five Ws.

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Mercer Island Group created this checklist for CMOs to reference before conducting an agency review.

 

When a marketer decides it is time to leave a client-agency relationship, uncertainty that they’re getting the best for their organization can add stress to an already stressful process. A move means a client loses the benefits of a long-standing relationship that was rooted in a deep understanding of an organization’s needs and challenges.

 

Still, if a move becomes necessary, how can you as a marketer ensure you land on the best agency for your company? What steps can you take to streamline the process of conducting an agency review? Mercer Island Group has compiled a checklist for marketers to aid in agency transitions.

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Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends.

 

As we continue deeper into 2022 and the business landscape continues to change, Forrester Research released its annual predictions, titled “Disruptive Forces Necessitate Bold Decisions,” stating that “the new normal will be more new than it will be normal.” Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations? Below are several of Forrester’s predictions that hold big implications for the industry and provide

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