The Public Relations Blog
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Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?
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Topics: media relations, earned media, news media
When it comes to media relations, what defines success?
For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.
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Topics: media relations, measurement, earned media, news media
Onboarding processes can set the tone for your long-term success. As part of Axia’s Client Success Roadmap™, our first-class onboarding process is designed to ensure every new client feels confident, supported, and informed from day one. We guide you through a 12-step strategy that helps us achieve impactful public relations results.
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Topics: agency news
A strong beginning sets the tone for lasting success. That’s why we developed our Strategic Launch, a comprehensive, five-step process that lays the foundation for impact and results during our Client Success Roadmap’s first-class onboarding process.
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Topics: strategy
MrBeast, one of YouTube’s biggest stars, faces challenges that could damage his reputation and brand. He’s in the spotlight for a lawsuit involving his Beast Games production, accusations of mistreatment, and declining engagement levels.
While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before, this situation presents more complex problems. In this post, we’ll identify the issues and outline the steps Axia Public Relations would recommend if MrBeast were our client.
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Topics: crisis communications
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