The Public Relations Blog

Why media training matters, especially when it doesn't go exactly as expected

I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.

1. Delta’s crisis response is a masterclass in crisis communications
2. Media ethics lessons from the Baldoni/Lively case
3. 60-second close: Protecting reputation and trust

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

1. UnitedHealth Group CEO shares mournful communication following his colleague’s death
2. Top measurement trends to watch for in 2025 as PR goes digital
3. 60-second close: Strategic communications are proactive

1. The best PR: Smart moves in 2024
2. The worst PR: 2024’s blunders
3. 60-second close: Looking ahead to the new year

1. How to not land in hot water during election season
2. The Great Turnaround: Mountain Dew
3. 60-second close: Audience connection takes choosing the right medium

1. How to make an iconic brand uncool — Nike’s CEO fiasco
2. Proposed AI regulations showcase the need for clear AI policies
3. 60-second close: It’s time to secure your 2025 PR strategy

New capabilities, new clients, and new successes.

Thanks to you and our growing team, this has been a fantastic year for Axia Public Relations. And our third quarter is off to an incredible start! 

Big things are happening at Axia as our strategic capabilities and PR agency team expand. We’re excited and gratified to share the news with you today.

1. Build a fourth-quarter plan like the NFL
2. Billionaire buy-ins: Invest in stakeholder strategies 
3. 60-second close: Opportunity favors pros who prepare

Twenty-two years ago, Axia helped a small, passionate group in Fernandina Beach, Florida, accomplish their mission: raising $500K to build a skate park.

Operation Skate aimed to give the community a free, fun, and safe place to skateboard, roller skate, and ride motocross bikes. But the park ended up shaping a top U.S. skateboarder and Olympic hero.