The Public Relations Blog

An effective media relations campaign should increase awareness and understanding for your company’s product or service. Follow these tips to ensure a successful campaign.

It’s possible to attract media attention even if you think nothing within your company is newsworthy. Use the following tips to identify and create news for your business, ultimately gaining the publicity you desire.

Developing a public relations or marketing plan can seem like a tedious, time-consuming task, but with the right planning and a map, you will save time, money and enjoy more success. 

Today, I want to share with you the work Axia Public Relations is doing on earned media and helping clients with news coverage. TV newsrooms often keep a daybook for their news shows, which they use to see topics they want to cover each day and in the future. If you want the news team to cover your story, you need to be in that daybook. And, if you have a big announcement, you want to be first on the list. It’s important to know where you rank on the list because the list could be five things, or it could be 20.

20 ways PR has changed for 2020

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table.

It may seem strange for a company to announce employee turnover, yet after 63 months of zero employee turnover, our PR agency is celebrating.

We're very proud of this streak and simultaneously happy for these two individuals to find new homes with new employers and new opportunities that better fit their needs.

Here's how to approach a PR firm and create a long-lasting, beneficial partnership.

Many companies would benefit from a real-life example of how to properly engage a PR firm. 

Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk. This technique gets a company a commodity PR agency. And then the company wonders why the relationship is cold, the ideas aren't creative, and the results are flat.

Our PR agency bills based on value and scope. We don’t recommend billing or paying by the word or by the hour.

Ever since Reginald Heber Smith invented hourly billing, many professional services firms – including some great law, accounting, engineering, architecture, and public relations firms – have billed hourly. Our firm is somewhat of an anomaly, as we don’t.

In fact, with all due respect to our professional service colleagues who do, we have personal and corporate ethical issues with hourly billing. And we are not alone in this opinion. While you might not share our belief, we’ll explain in this blog post our ethical concerns, why brevity is key, and why results ultimately matter more.

How you can properly vet a company before doing business with them

We were in the final in-person pitch with a prospective client. The client was a tech company that had developed a negative reputation online for its fast-paced growth because it had hurt some feelings along the way. While the company earned this reputation, the managers saw the errors of their ways and wanted to get a better handle on the company’s reputation after improving its operations and culture.

Learn the best methods of establishing relationships with media representatives

Email is a terrific way to pitch to journalists. Most people use this tool to communicate – it saves time and it’s efficient. So how can you ensure that media representatives open your email pitch instead of instantly deleting it? While there’s no definitive answer, you can increase your chances of connecting with journalists if you follow these do’s and don’ts in your emails: