The Public Relations Blog

Bring more customers to your company with a better reputation

Warren Buffett said it best:

A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB). 

Your company won a prestigious award. Why isn’t it making the news? The news business is a highly competitive industry. Awards are often not as newsworthy as you think and wish they were. Most media outlets consider awards to be fluff. And if it’s an annual award, it’s tired, they say. And when the award is issued by a competing media outlet, the media acts like a jealous lover.

Use this checklist to make sure you’re optimizing your relationship with your PR firm

Here are fifteen mistakes your company might be making when hiring a public relations firm:

Why It Happens:

3 ways your company can deal with internet trolls in 2017 and beyond

Earlier this month, fast-food chain Wendy’s earned numerous headlines because its social media team challenged a heckler on the Twitter playground. Upworthy writer Parker Molloy captured the entire exchange before Wendy’s deleted its comments and the critic, @NHRide (aka Thuggy-D), deleted his Twitter account. It went like this:

You see it every year: news stories about people camping out early to be the first recipients of Black Friday shopping deals.

It may surprise you to learn that some of these people are decoys, paid by stores or manufacturers to generate buzz for their products.

This is a public relations and marketing tactic that companies have used for years, and is it right for your company? Is it a scam?

When executives voluntarily engage in hot topics trending in the media, particularly politics, they sometimes forget that their positions are not bully pulpits or soapboxes.

Often, dangerous roads lie ahead for alienating customers, stockholders and employees.

In cases where emotions run high and trigger a public reaction before public relations processes can be helpful, PR teams frequently find themselves rebounding from derision instead of working to promote success.

Want to boost your company’s PR power? Report to the C-suite

The public relations departments of the nation’s most successful companies are shaking things up – and the results could help businesses communicate like the nation’s top money-makers, boosting their brand reputations and revenues.

Developing a public relations plan can seem like a tedious, time-consuming task, but with the right planning and a coherent map, you will ultimately save time and money and enjoy more success. Here are the basic elements to any great PR plan:

Whether you thought Lady Gaga nailed the national anthem or you hailed the combination of Coldplay, Beyonce and Bruno Mars’ halftime show, Super Bowl 50 proved to be yet another stunner.

Denver's defense led the Broncos (and Peyton Manning) to victory while MVPs from Super Bowls past showed us they can still rock a tailored suit.