The Public Relations Blog

You earn your customers’ loyalty through the experiences you offer them. Make sure your company image and your hard-earned ideas and successes aren’t up for grabs. Take a load off and tell us about your best Stones or Deadhead experiences – you can get back to work later.

How to ensure you have a successful radio news interview

Some people refer to the radio as the “theater of the mind.” It is very important to get your message across with enthusiasm in order to excite the imagination and capture the mindshare of your audience. Here are some “inside tips” that we give our clients to help them master their radio interviews:

Tips for pulling off a great television news interview

During a TV news interview, the audience can see and hear you, which presents a unique set of challenges. Preparing for how the viewer will see you helps ensure that your audience hears your message clearly. Here are a several “inside tips” that we give our clients to help them master their television interviews:  

Taking special care of employees and customers isn’t just for hotels and restaurants; successful companies everywhere are incorporating hospitality into their business strategies. Plan for profit and set goals so you can work toward them. Make sure your PR agency has a true understanding of your business and asks all the right questions.

If you’re looking for more success for your business, your corporate culture may be the perfect place to start. Southwest Airlines sets the perfect example for how great customer service can insulate your business against bad news. If your business is stuck in neutral, call in the pros to kick it into overdrive.

Science now allows you to really get into your customers’ heads to see what reaches them. In order to give your customers the best possible experience, you need to know what every step of the customer journey looks like. Take care of your customers because without them, you wouldn’t have a business.

If your business has signed with a PR firm, of course you want to get the most value for your investment. As the client, there are several ways you can contribute to the success of the PR partnership and maximize your results.

Use all available tools – old and new – to stay ahead

One age-old tool can spark monumental, industry-wide change. If your company website isn’t mobile-friendly, you could face serious consequences. It’s time to have an honest talk about your strategy and your future.

If you ignore Google, it may ignore you!

By Jason Mudd, APR

Your company has followed all the smart advice about making the most of social media for business. Most likely, you have hired a social media manager (or outsourced one) who ensures that you have a constant presence on Facebook, Twitter, LinkedIn and maybe even Instagram and Pinterest. You may also have some videos on YouTube. What about Google+?

Many companies have neglected Google+ because they feel it’s still new and unpopular. However, there are several reasons why you need to give this platform more than a passing glance. In fact, I would go so far as to say that Google+ should move to the front of the line when it comes to the social media focus for your business. Here’s why:

Distinguish yourself from the competition to see results

Odds are you don’t have a monopoly on your customers’ loyalty, but that doesn’t mean you can’t. It doesn’t matter how many people know about you unless they’re actually making purchases. To achieve remarkable results, produce a remarkable message.