The Public Relations Blog

Meeting and exceeding your customers’ digital expectations is crucial to the future and success of your business. Metadescription tags are your final lifeline in your efforts to attract users to your website. The best creative in the world won’t get you anywhere if you don’t have the right strategy supporting it.

What to do when the media calls

Too often, companies discount the value of media coverage. Some get anxious about it while others are just too busy, but most simply don’t know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage valuable opportunities for media coverage.

Getting your message across in a magazine, newspaper or website is important for your brand

Print interviews offer opportunities for more details and depth than other media offer. Below are a few “inside tips” that we give our clients to help them ensure a successful print news interview.

You earn your customers’ loyalty through the experiences you offer them. Make sure your company image and your hard-earned ideas and successes aren’t up for grabs. Take a load off and tell us about your best Stones or Deadhead experiences – you can get back to work later.

How to ensure you have a successful radio news interview

Some people refer to the radio as the “theater of the mind.” It is very important to get your message across with enthusiasm in order to excite the imagination and capture the mindshare of your audience. Here are some “inside tips” that we give our clients to help them master their radio interviews:

Tips for pulling off a great television news interview

During a TV news interview, the audience can see and hear you, which presents a unique set of challenges. Preparing for how the viewer will see you helps ensure that your audience hears your message clearly. Here are a several “inside tips” that we give our clients to help them master their television interviews:  

Taking special care of employees and customers isn’t just for hotels and restaurants; successful companies everywhere are incorporating hospitality into their business strategies. Plan for profit and set goals so you can work toward them. Make sure your PR agency has a true understanding of your business and asks all the right questions.

If you’re looking for more success for your business, your corporate culture may be the perfect place to start. Southwest Airlines sets the perfect example for how great customer service can insulate your business against bad news. If your business is stuck in neutral, call in the pros to kick it into overdrive.

Science now allows you to really get into your customers’ heads to see what reaches them. In order to give your customers the best possible experience, you need to know what every step of the customer journey looks like. Take care of your customers because without them, you wouldn’t have a business.

If your business has signed with a PR firm, of course you want to get the most value for your investment. As the client, there are several ways you can contribute to the success of the PR partnership and maximize your results.