The Public Relations Blog

Ah, the view in retrospect: It can reveal quite a bit about what gives organizations their staying power. For example, look how far the brand name of Apple has come. Twenty years ago, people barely recognized the reference to the company in the hit movie Forrest Gump. Today, even 3-year-olds are asking for iPads.

Public relations helps establish your brand unabashedly with your audience

Do you have your sights set on where your brand hasn’t gone before? If your company is breaking into unconventional markets, you’re likely pondering how to best position yourself and what your key message points to your new audience should be. Taking a look at how other companies have ventured into uncharted or unexpected markets – and how they communicated with their audiences – can be good food for thought. Read on for an example and some PR strategies to consider if you’re taking your brand to new ground.

Recent Taco Bell stir a reminder that your PR property is your property

4 reasons your corporate responsibility profile speaks your love in PR messages

At times, it might seem like corporate responsibility profiles are like good memories: Almost everybody has one, they’re all different and they come up in conversation from time to time accompanied by a grin. However, if you’re not leveraging a strong corporate social responsibility profile as part of your brand’s message, you’re missing out on some serious brownie points with your audience – and some serious revenues. Read on for some tips on how to effectively weave your social responsibility into your PR strategy.

Is Your Customer Base Going to Age Out, or Die Off?

Major League Baseball has a major league problem: A large portion of its audience may be dying off in the next decade or two. Essentially, the audience for professional baseball may be aging out. Have you considered the age demographic of your audience – and whether or not they’ll age out from your brand completely? Will they age into a new audience category that doesn’t relate anymore to your PR messages? Read on for some PR takeaways you can do today to build a stronger audience for tomorrow.

http://tinyurl.com/2014axiamadness

Leaders Begin at End, Outsmart Google

You're unlikely to be featured on the show without being the boss.

(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV, and bosses get on TV shows like Undercover Boss. We don't help employees nominate their companies for Undercover Boss. Only top company leaders and their head of marketing/PR should contact us if they'd like to do a casting interview for the show. But don't discuss this idea with others in your organization. It must be a surprise/secret.)

Recently, we received a call in our office from the casting coordinators of CBS’ hit show Undercover Boss. She found us through our blog (which means we’re doing successful things regarding search engine optimization), and she noticed our PR firm has some amazing clients. She suggested our clients participate in the show.

Here’s the lowdown I got on how companies get on Undercover Boss:

(or...They may eat paleo, but audiences want to binge on media)

The digital age has taken its toll on the newspaper business. Newsrooms across the nation have downsized and some have thrown in the towel entirely. The newest generation of consumers spends less time watching traditional broadcast news, opting instead for social media and real-time online feeds to get its news.