The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Jason Mudd
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.
Learn more about Jason Mudd.
Read Jason's recent blog posts below.
Recent Posts:
Update that profile (audiences notice) and 5 other PR tips for LinkedIn
Moving on from how to use Twitter to updating your LinkedIn: If you know you need to strengthen your online reputation, you can’t overlook LinkedIn anymore. To your audiences, it’s totally legit. It’s also one serious way you can cut through the social media clutter that clogs up every industry. Read on to see how the recent report shared on Forbesimpacts how you use LinkedIn to build your brand as part of your PR strategy.
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Topics: public relations, PR tips, shared media
How to deal with what’s wild (and wildly effective) about this platform
Let's continue on our social media binge this week and dive into one platform in particular – the wild horse of social media – Twitter.
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Topics: public relations, PR tips, shared media
Recognize and reward your most profitable customers to maximize growth. When you can crack the code, you’ll have a lock on your success. Consult the experts when determining how best to increase your profits.
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Topics: inbound marketing, 60-Second Impact
Ah, the view in retrospect: It can reveal quite a bit about what gives organizations their staying power. For example, look how far the brand name of Apple has come. Twenty years ago, people barely recognized the reference to the company in the hit movie Forrest Gump. Today, even 3-year-olds are asking for iPads.
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Topics: public relations
Public relations helps establish your brand unabashedly with your audience
Do you have your sights set on where your brand hasn’t gone before? If your company is breaking into unconventional markets, you’re likely pondering how to best position yourself and what your key message points to your new audience should be. Taking a look at how other companies have ventured into uncharted or unexpected markets – and how they communicated with their audiences – can be good food for thought. Read on for an example and some PR strategies to consider if you’re taking your brand to new ground.
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Topics: public relations, PR tips
Topics: public relations, PR tips
4 reasons your corporate responsibility profile speaks your love in PR messages
At times, it might seem like corporate responsibility profiles are like good memories: Almost everybody has one, they’re all different and they come up in conversation from time to time accompanied by a grin. However, if you’re not leveraging a strong corporate social responsibility profile as part of your brand’s message, you’re missing out on some serious brownie points with your audience – and some serious revenues. Read on for some tips on how to effectively weave your social responsibility into your PR strategy.
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Topics: public relations
Is Your Customer Base Going to Age Out, or Die Off?
Major League Baseball has a major league problem: A large portion of its audience may be dying off in the next decade or two. Essentially, the audience for professional baseball may be aging out. Have you considered the age demographic of your audience – and whether or not they’ll age out from your brand completely? Will they age into a new audience category that doesn’t relate anymore to your PR messages? Read on for some PR takeaways you can do today to build a stronger audience for tomorrow.
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Topics: public relations, PR tips
Use proper tools to build awareness and sales
Use retargeting to specifically target audiences that will more likely generate leads and sales. LinkedIn is not just for recruiting and building professional networks anymore. For cost-effective results, build a strong online presence.
60-Second Articles:
1. Retargeting: Homing In
2. How LinkedIn Increases Sales
3. The 60-Second Close: Proliferating an Online Presence
- Retargeting creates advertising frequency and visibility online for target audiences.
- You’ve seen examples of retargeting, spotting the same ads following you on numerous websites.
- Those companies didn’t necessarily have huge budgets in order to be seen all over the Internet; in fact, you were just targeted because you visited a website for a particular business or interest.
- Retargeting allows companies to target specific audiences with ads placed on other websites – usually of the same category. For example, after visiting a baseball team’s website, you may see that team’s banner ad for season ticket sales displayed on various other websites that you visit.
- Retargeting is a cost-effective way to maintain a frequency of messages designed to reach an audience that has already demonstrated an interest in your product or service. If being visible to your potential customers over a period of time is important to growing your business, let us know.
- We have retargeting for PR.
- We call it remarketing. Check our e-book: “Maximizing Your Public Relations Investment: A guide to remarketing PR for maximum ROI.”
- LinkedIn is becoming the go-to social media network for companies – not only for recruiting, but for successfully educating others about their products and services, especially in the B2B sector.
- The platform enables companies to distribute white papers, content-rich articles, infographics and newsletters that help convert users into qualified leads and customers. Bonus: Google can index posted articles.
- One can easily target customers by industry name and type, company name and size and the position the prospect holds.
- Even with Facebook and Twitter in the constant spotlight, LinkedIn continues to be a professional powerhouse for companies in every business sector. If you haven’t already, it’s time to adjust your online budget to make LinkedIn your prime social media platform.
- We’ve mentioned two great ways to increase awareness and sales online: retargeting and LinkedIn. Both enable you to reach your target audience in cost-effective manners and are crucial to maintaining a consistent flow of leads and customers.
- If creating an “everywhere” online presence in front of your target audience is a priority, give us a call. We can help you convert leads, drive sales and ring registers, and we can help you get there faster than ever.
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Topics: public relations, inbound marketing
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