The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Jason Mudd
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.
Learn more about Jason Mudd.
Read Jason's recent blog posts below.
Recent Posts:
Is Your Customer Base Going to Age Out, or Die Off?
Major League Baseball has a major league problem: A large portion of its audience may be dying off in the next decade or two. Essentially, the audience for professional baseball may be aging out. Have you considered the age demographic of your audience – and whether or not they’ll age out from your brand completely? Will they age into a new audience category that doesn’t relate anymore to your PR messages? Read on for some PR takeaways you can do today to build a stronger audience for tomorrow.
Read More
Topics: public relations, PR tips
Use proper tools to build awareness and sales
Use retargeting to specifically target audiences that will more likely generate leads and sales. LinkedIn is not just for recruiting and building professional networks anymore. For cost-effective results, build a strong online presence.
60-Second Articles:
1. Retargeting: Homing In
2. How LinkedIn Increases Sales
3. The 60-Second Close: Proliferating an Online Presence
- Retargeting creates advertising frequency and visibility online for target audiences.
- You’ve seen examples of retargeting, spotting the same ads following you on numerous websites.
- Those companies didn’t necessarily have huge budgets in order to be seen all over the Internet; in fact, you were just targeted because you visited a website for a particular business or interest.
- Retargeting allows companies to target specific audiences with ads placed on other websites – usually of the same category. For example, after visiting a baseball team’s website, you may see that team’s banner ad for season ticket sales displayed on various other websites that you visit.
- Retargeting is a cost-effective way to maintain a frequency of messages designed to reach an audience that has already demonstrated an interest in your product or service. If being visible to your potential customers over a period of time is important to growing your business, let us know.
- We have retargeting for PR.
- We call it remarketing. Check our e-book: “Maximizing Your Public Relations Investment: A guide to remarketing PR for maximum ROI.”
- LinkedIn is becoming the go-to social media network for companies – not only for recruiting, but for successfully educating others about their products and services, especially in the B2B sector.
- The platform enables companies to distribute white papers, content-rich articles, infographics and newsletters that help convert users into qualified leads and customers. Bonus: Google can index posted articles.
- One can easily target customers by industry name and type, company name and size and the position the prospect holds.
- Even with Facebook and Twitter in the constant spotlight, LinkedIn continues to be a professional powerhouse for companies in every business sector. If you haven’t already, it’s time to adjust your online budget to make LinkedIn your prime social media platform.
- We’ve mentioned two great ways to increase awareness and sales online: retargeting and LinkedIn. Both enable you to reach your target audience in cost-effective manners and are crucial to maintaining a consistent flow of leads and customers.
- If creating an “everywhere” online presence in front of your target audience is a priority, give us a call. We can help you convert leads, drive sales and ring registers, and we can help you get there faster than ever.
Read More
Topics: public relations, inbound marketing
Topics: public relations
Topics: public relations
You're unlikely to be featured on the show without being the boss.
(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV, and bosses get on TV shows like Undercover Boss. We don't help employees nominate their companies for Undercover Boss. Only top company leaders and their head of marketing/PR should contact us if they'd like to do a casting interview for the show. But don't discuss this idea with others in your organization. It must be a surprise/secret.)
Recently, we received a call in our office from the casting coordinators of CBS’ hit show Undercover Boss. She found us through our blog (which means we’re doing successful things regarding search engine optimization), and she noticed our PR firm has some amazing clients. She suggested our clients participate in the show.
Here’s the lowdown I got on how companies get on Undercover Boss:
Read More
Topics: public relations, PR tips, Undercover Boss
(or...They may eat paleo, but audiences want to binge on media)
The digital age has taken its toll on the newspaper business. Newsrooms across the nation have downsized and some have thrown in the towel entirely. The newest generation of consumers spends less time watching traditional broadcast news, opting instead for social media and real-time online feeds to get its news.
Read More
Topics: public relations, shared media
Several Northwestern University football players are drawing attention in Chicago as they try to seek representation by a labor union to be recognized as employees by the NCAA.
Read More
Topics: public relations
Will Microsoft shine as the “new kid” in open-source market?
Open-source tech people, meet the new addition to the class – Microsoft.
Read More
Topics: public relations, PR tips
Why a smart PR campaign truly outshines a wildly expensive ad
In the time it takes you to get up from your screen during Super Bowl XLVIII and grab a second scoop of guacamole, some companies have blown through enough money to buy a private island. Or to purchase Mark Twain’s estate and move it to that private island. They could probably also throw in a small yacht to ride around the island and gaze at their purchase. (This might actually be more effective in terms of payoff than buying a whopper-priced ad).
Read More
Topics: public relations, shared media
Brand champion blogging: A little goes a long way
Wanted: A few good bloggers to artfully shout out about America’s top brands. (Several thousand bloggers, actually, to become brand champions and get more stuff sold for the companies that use them). If you struggle with how to harness social media power in ways that genuinely lift up your brand’s online reputation, while saving room in your budget for a total PR campaign, read on (and get used to the phrase “brand champion”).
Read More
Topics: public relations, inbound marketing, shared media
Comment on This Article