The Public Relations Blog

The rise of public relations as a recognized tool for helping businesses achieve solid results is very real, although it may be surprising to some. It also poses questions: How does PR fit into journalism? And vice versa?

Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.

Marcus Lemonis is a CNBC reality star who’s also got the credibility that comes with being a multi-millionaire investor and businessman. He started young, founding a successful lawn service business at age 12.

For businesses trying to decide where they should focus their marketing efforts – on advertising or on public relations – here are five reasons public relations is better than advertising.

Gather ‘round. Here’s a tale of the possible demise of a national brand, Redbox, with lessons to ponder from other national brands like Blackberry and Blockbuster. The takeaway for you is this: Are you doing what you need to do in terms of brand relevance to prevent extinction?

It’s true: PR firm abandonment happens. Sometimes companies select a public relations firm to help achieve new message goals, and then run out of time or forget all about it.

Part 2 - 5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)

An investment in public relations is one of the smartest ways to build your brand and reputation. Good PR generates outstanding news coverage, boosts your name and reputation online and helps manage (or avert) a potential communications crisis. The investment is even more valuable when you start the process knowing the no-nonsense realities of working with a professional firm.

Let’s be straightforward. PR tools like earned media coverage, online reputation management and crisis management can constitute a significant investment of your marketing budget’s dollars. However, they’re also highly effective when utilized the right way – and while they provide significant, lasting benefits over time, there are some unique challenges associated with PR that deserve some attention.

Bidsketch recently published an article focused on how most copywriters use an antiquated and self-centered approach and fee structure to projects instead of a client focused, service minded approach to their clients and projects.

Economists say the Great Recession ended in 2010, but many small businesses didn’t start feeling any type of recovery until quite recently. Others are still struggling. The public relations industry is definitely feeling the effects of the recovery, as more companies are utilizing the power that PR firms can provide.