Public Relations topics, tips, and trends | Axia PR blog

Jason Mudd

Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.

Learn more about Jason Mudd.

Read Jason's recent blog posts below.

5 Things Your PR Firm May Not Tell You (But Wishes You Knew) – Part 1

By Jason Mudd, October 8, 2013

Let’s be straightforward. PR tools like earned media coverage, online reputation management and crisis management can constitute a significant investment of your marketing budget’s dollars. However, they’re also highly effective when utilized the right way – and while they provide significant, lasting benefits over time, there are some unique challenges associated with PR that deserve some attention.

Topics: public relations, FAQ, PR tips

How Copywriters Must Adapt to the New Economy to Survive

By Jason Mudd, October 7, 2013

Bidsketch recently published an article focused on how most copywriters use an antiquated and self-centered approach and fee structure to projects instead of a client focused, service minded approach to their clients and projects.

Topics: public relations

How to Be a Good PR Client

By Jason Mudd, October 4, 2013

Economists say the Great Recession ended in 2010, but many small businesses didn’t start feeling any type of recovery until quite recently. Others are still struggling. The public relations industry is definitely feeling the effects of the recovery, as more companies are utilizing the power that PR firms can provide.

Topics: public relations, FAQ, PR tips

Astroturfing: Online Reputation Management Can Solve the Problem

By Jason Mudd, October 1, 2013

Somebody’s got some explaining to do.

They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.

Topics: SEO, reputation management, crisis communications, online reputation management, shared media

Need to fix a negative online reputation? Seek professional help

By Jason Mudd, September 27, 2013

Public relations has always been critically important for handling a crisis, successful reputation management and increasing audience buy-in. However, with the pervasiveness of social media, where complaints can go viral quickly, smart PR is the oxygen and the lifeblood of repairing a negative online reputation. PR is the answer to jagged comments pulled from that great and rapid-fire social media complaint box, where your company (or any company) could be the next point of interest.

Topics: public relations, reputation management, crisis communications, online reputation management

Social Media Backlash – It’s About Appropriate Responses

By Jason Mudd, September 24, 2013

You can’t ignore bad news about your organization; and in fact, it deserves a proper response. Sometimes, even organizational leaders use their social media accounts to respond in the heat of the moment, and instead of putting out fires, they spark new ones.

Topics: digital PR, public relations, shared media

Are You Ready to Commit to PR?

By Jason Mudd, September 23, 2013

Moving ahead with a successful public relations initiative calls for an “all in” attitude. What does this require for the best results? Being honest about your organization, and being an active participant in the news and willing to be somewhat in the spotlight, for starters.

Topics: public relations