The Public Relations Blog

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 and Don't think you need a PR agency right now? Think again for more.

It’s difficult to determine the best course of action for communications during this unusual time. You want to be as sensitive as possible to people’s distress and anguish, and you want to stay engaged, operating from a place of care and concern for your employees, your customers, and your community. Here are some things to consider to maintain a proper level of internal and external communications while waiting for this crisis to pass.

This is one story in our series about COVID-19. Read Don't think you need a PR agency right now? Think again and 4 communications actions your company can do during COVID-19 for more.

Many companies instinctively leap to tighten the belt on budgets and rein in costs in times of economic crisis; however, don’t be too quick to cut your public relations firms. 

Many say podcasts are a fast-growing media platform to increase brand exposure. It’s an often-overlooked opportunity for a company’s experts and spokespersons to share insight and company information with faithful podcast listeners. Just like with any other media interview, there are ways that your company’s spokesperson can prepare to participate on a podcast and truly shine as a great podcast guest. 

This is one story about PR and small businesses. Read How small companies do PR and what big companies can learn from them for more.

Our public relations agency specializes in helping regional and national companies with news, social, and web services to build awareness, consideration, and sales for their companies' experts, products, and services. This includes a special focus on construction, professional services, and consumer services companies as well as franchisors. 

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 and 4 communications actions your company can do during COVID-19 for more.

With COVID-19 and the economy on hold, there's a huge need and opportunity for thoughtful and strategic corporate communications

Beyond the "what we're doing to prepare for coronavirus" messages that overwhelm your inbox, your brand needs help communicating during COVID-19 and the economic climate. PR firms are busy helping clients with external and internal communications.

Now is not the time to go silent. Now is the time to stay visible by helping your target audience adjust, survive, and thrive in the current environment.

Research shows that telecommuters can save at least $2K and often more than $7K

This is one story in our series on the benefits of working from home. Read about how remote employees can be more productive than office ones for more.

In addition to letting you avoid the stench of Payroll Stan’s microwaved fish, working remotely (like from home) can save employees a ton of time and money.

According to research from The Ladders, MarketWatch, and other sources, employees really want to work from home. In fact:

Too often companies discount the value of media coverage. Some get anxiety, others are too busy, but most don't know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage opportunities for media coverage. These tips will help you manage calls from the media. 

An effective media relations campaign should increase awareness and understanding for your company’s product or service. Follow these tips to ensure a successful campaign.

It’s possible to attract media attention even if you think nothing within your company is newsworthy. Use the following tips to identify and create news for your business, ultimately gaining the publicity you desire.

Developing a public relations or marketing plan can seem like a tedious, time-consuming task, but with the right planning and a map, you will save time, money and enjoy more success.