The Public Relations Blog
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Jordan McCrary
Jordan McCrary is a senior public relations student at the University of Florida. She serves as the president of the UF chapter of PRSSA. She also works as an account executive at The Agency at UF and as a communications assistant for the Institute for Public Relations. Go Gators!
Recent Posts:
Networking is a critical component of PR
In the public relations industry, networking is one of the most important things you can do. However, it’s easier said than done. How do you network? Why should you network? And most importantly, how do you maintain connections?
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Topics: public relations, shared media
How do we ensure that communication pros abide by their codes of ethics?
Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work.
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Topics: ethics, earned media
Every company needs PR to build trust, increase sales, and more
What is public relations?
The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships?
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Topics: public relations, shared media, earned media, owned media
Hiring 250,000 employees for the summer posed a creative challenge for McDonald’s. In order to target 16- to 24-year-olds, McDonald’s got imaginative and developed the “Snaplication.”
In McDonald’s Snaplication, Snapchat users view a 10-second ad about the perks of working at McDonald’s, and if the user wants to learn more about the job, there’s a link to McDonald’s career page and job application. The corporation also developed a filter that allows users to digitally try on the McDonald’s uniform.
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Topics: public relations, shared media
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