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Late Friday night, when gunfire and blasts took the lives of at least 128 people in Paris, the world turned to social media for updates on the tumultuous situation. Among the tweets of condolence, sadness and worry, there was the occasional corporate tweet about products, the sporadic blogger pushing his posts and some of the usual whimsical content you find on Twitter.
While social media is a fun way to connect with consumers and prospects, it’s also a source for news and community-building during times of tragedy.
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Topics: public relations, crisis communications, shared media
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