The Public Relations Blog

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.

How to tell if your content is performing well or lagging behind 

Your organization’s blog is up and running! You’re generating topics that are valuable to your audience and planning ahead with a long-term content strategy. Now what?

Measure and analyze your content marketing efforts every quarter or biannually to make sure you’re on the right track. Start by looking back at your S.M.A.R.T. objectives, which you should have listed in your content marketing plan.

Boost your valuable content to reach potential customers 

Once you’ve created and published quality content, your job isn’t done. Now you need to promote it. Promoting content is one of the eight elements for successful content marketing.

There are many ways to get your content in front of a large audience. There are also a few things to consider before you go spamming people who aren’t interested in what you have to say. Ask yourself: For whom did I create this content?

How you can create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience

Content plays a key role in your inbound marketing strategy because it attracts potential customers to your business. Content can be in the form of blog posts, podcasts, webinars and so much more – essentially, any material that consumers find valuable.

Use Facebook Live as a tool to communicate your message directly to your audience

Social media is a great platform for your company to connect with consumers. The newest way organizations are using social media is to connect with consumers on a personal level – using Facebook Live.

Weak headlines and first paragraphs are deal-breakers

You need strong headlines and clear opening paragraphs. News coverage is important: According to Starch Research, a news story has six times the readership and three times the credibility of an advertisement. The right PR agency can secure you the media coverage you need to grow your business and your bottom line.

What to do if a reporter is contacting your company for a statement and you’re not prepared.

A reporter is calling and emailing asking questions about a recent change in your company. And, you aren’t ready to go public with the information. Perhaps it’s too early to make a statement. What do you do when you aren’t ready to talk to the media? Timing matters when making statements to the news. It is important to consider the immense benefits of good PR and how valuable it can be for your company.

A PR professional knows how to respond to the good, the bad and the ugly on social media

Most people have experience with social media through their personal pages on Facebook, Twitter, Instagram and other platforms. Some even gain large followings and feel that they are quite knowledgeable about social media. However, a company’s official social media accounts are much different than personal profiles. They require a specialized content strategy with professionally crafted posts.

Media relations are important to your company’s earned media coverage

I recently attended a “Meet the Media” event with a professional PR association. While there, I noticed some common mistakes PR people tend to make that turn off media personnel. Most of the frowned-upon behaviors seemed obvious, but when you’re determined to pitch a story, it’s easy to make the same mistakes.