The Public Relations Blog

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand.

Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients. The American Business Awards are currently accepting nominations for the Stevie Awards, a well-known achievement for organizations and professionals worldwide.

Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.

When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value.

Public relations professionals are increasingly required to demonstrate the impact of their campaigns and initiatives. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics. 

Maximizing the Impact of Your Company's Media Coverage

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

There are several ways to amplify your coverage.

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.

When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

Young Americans are embracing neighborhood updates from friends, family, and online forums.

While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.

Data shows that straightforward email subject lines outperform the clever ones for open and click-through rates.

The subject line of your email can either make or break the perfect email pitch, and whether or not your message is opened. With millions of pitches sent to journalists daily, standing out is crucial. But should your subject line be clever enough to grab attention or straightforward enough to clearly convey your pitch?

To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority.

As a PR professional, you may not consider yourself a search engine optimization expert. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.

Understanding the optimal timing for pitches will help you pitch like a pro.

Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success.