The Public Relations Blog

Learn why PR is important and how to use it effectively for branding and business strategy

Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help.

You cannot build credibility in a day. However, there are strategies you can adopt today to lay a strong foundation of trust and develop a solid reputation, using public relations tools and techniques.

Use PR to make the most out of this vital outreach tool

You already know you need to promote your business so that people know who you are. Public speaking engagements provide an ideal way to get in front of your target audience, demonstrate your industry expertise and position your company and CEO as thought leaders.

Use these 8 steps from PR to build long-term brand awareness for recognition and profits

There are numerous companies with names that are well-known worldwide, such as Band-Aid, McDonald’s, Toyota and Apple, just to name a few. You might dream of one day making your company a household name, but is that the only way to achieve success?

How to use this new concept for better lead generation and increased profits

In business, new terms get bounced around all the time. One such word you may be hearing more frequently is smarketing, but exactly what is it? Are people referring to smart marketing? Marketing for schmucks? Actually, it’s a major part of doing business today.

PR guidelines for choosing the spokesperson role wisely

Oliver Wendell Holmes, Sr. said, “Speak clearly, if you speak at all. Carve every word before you let it fall.” So, who is speaking for your company?

Use these insider tips to improve visibility for your company

In public relations, perhaps the most common concern we hear from companies is their inability to attract positive media coverage. Now that news is a 24-hour operation and new online publications are popping up all the time, it seems like getting media coverage should be easier; but for many, it remains elusive.

Time is money, and a smart media strategy from PR will help you make the most of it

OK, you have 10 seconds to tell us all about your company, what is new and why we should care. Go.

In today’s always-connected, blink-and-you’ll-miss-something world, this 10-second window represents the new reality for selling your product. It’s also the new normal for attracting media attention. With help from public relations, you can learn to use your time wisely.

A common-sense guide on PR’s best ways to pitch news media via email

Getting your story ideas in front of journalists may seem like the equivalent of trying to open a safe with only one number of the combination. You’ve heard that most journalists prefer to be pitched via email, but your messages still don’t resonate. Maybe you’re doing it all wrong.

10 elements of a successful plan to help you reach your goals

According to well-known time management author Alan Lakein, “Planning is bringing the future into the present so that you can do something about it now.” You can apply this concept to many endeavors, including writing a PR plan. But how do you write a PR plan? More importantly, how do you write an effective and successful PR plan?

Use a PR firm to manage social media the right way

You know you should make social media a bigger part of your customer engagement and outreach strategy, but you don’t believe you have the resources or manpower to handle it effectively. As a result, you might be considering hiring an intern to handle your company’s social media. After all, younger people are technologically savvy and always on social media anyway, right? Unfortunately, this decision would be a disservice to both your company and your bottom line.