The Public Relations Blog

Learn why both are important to your company’s image and bottom line

Your company’s reputation precedes you in every meeting, event and interaction with the public. It’s what consumers use to decide whether they can trust you and your product and if they should spend money with you.

You may think that a good reputation just happens; that if you are well behaved and don’t actively seek to do harm, people will notice. But this is not the case. It’s vital to manage your reputation – and do so ethically.

What are the pros and cons of this often misunderstood media relations tool?

Psst! I’ve got a dynamite story to tell and I’m only giving it to you. In return for being the first to hear it, I’m hoping you will make it a big deal and help me attract the attention of many people in my target audience because I think you are just the right media outlet to handle it. Okay?

This is the premise behind pitching exclusives to the media.

Fill up that trophy case with help from PR

You attend all those dinners and ceremonies only to watch other companies walk away with prestigious awards. Of course, your company and staff are doing great things, but how do you get recognized for them?

Getting an award for your company, whether inside or outside your industry, is a great way to increase visibility and improve your reputation. Use public relations tools and tactics to get more awards for your business.

Learn how to get the most value from public relations without crossing ethical lines

We ask public relations professionals to tell our story, but do they have to tell the truth? If your PR firm, in handling a crisis for you, chooses to omit unfavorable information about your company when addressing the public, is that dishonest? More importantly, if unethical behavior from PR helps your company, should you care?

Learn the right way to handle media relations for increased news coverage and visibility

You grant a journalist an hour-long interview and your company doesn’t even get mentioned in the story. Or, perhaps a news outlet covers your company, and you weren’t contacted for a comment. Dealing with the media can be exasperating. Nonetheless, it may surprise you to know that they have just as many complaints about you.

Tear down the walls between your company and journalists with help from PR

The New York Times … The Wall Street Journal … CNN … The Associated Press. It would be terrific to have your company featured or even just mentioned in these media powerhouses. You see other companies highlighted all the time, so why isn’t your company?

Learn the top 4 ways your company can use PR to lessen the impact and longevity of a crisis

You see it all the time: There’s a news story about some large company screwing up in a major way, yet coming out of it relatively unscathed (and often with a boost in profits to boot). How do they do it? More importantly, what can your company learn from their experiences?

In this day of 24-hour news and things that go viral in the night, it’s no longer a question of if your company will go through a crisis, but when. Fortunately, there are plenty of examples to choose from of large corporations using PR crisis management tools in a successful way. Discover the right methods for dealing with a crisis to keep your company out of hot water.

Use PR to fully leverage this often-underused tool

Ah, the dreaded press releases. Over the years, we have come to rely on them, hate them and frequently declare their demise. Nonetheless, news releases remain a crucial instrument for media relations efforts. Since it is clear that you have to use them, you may as well get maximum impact and reach from your press releases.

If you’re not using PR to grow your business, you’ll soon be left behind

It seems like every day we are asked to embrace some new product, idea or way of doing business. Each time, we are promised that if we get on board with the new plan, we will change the world. Some things hold true, such as the microwave, the internet and social media; others, not so much. However, there is now a novel approach to handling public relations and marketing that we believe will stand the test of time.

It depends on how much you want to avoid (or survive) your next crisis

Ben Franklin said, “An ounce of prevention is worth a pound of cure.” Indeed, it is much easier to safely extinguish a campfire with water and soil than it is to battle a raging forest fire. You can say the same for crisis management.