The Public Relations Blog

Axia Public Relations’ guide is a must for anyone who works with or uses PR

Is your PR firm doing everything possible to contribute to your company’s success? You may have garnered a few media hits or organized a sensational event, but surely there must be more you can do. With the Axia Public Relations’ e-bookMaximizing Your Public Relations Investment, you can learn how to use PR for all its worth.

PR initiatives can help you at every stage of the sales cycle and assist in getting a jump on the competition, especially when you know how to use every possible tool and tactic. This helpful e-book is full of strategies and tips to help you keep up the momentum and extend the reach of your PR efforts.

Use these tips from PR to guide you

September is Ethics Awareness Month, but that doesn’t mean it’s OK for your company to misbehave for the other 11 months of the year. This recognition serves to remind us of the evergreen importance of ethics.

The Public Relations Society of America details a stringent code of ethics to address challenges and serve as a guide for ethical actions within the industry. With help from PR, you can learn about the importance of ethics for your own business and improve your chances of getting it right.

When you know what to measure, you can reach your business goals more easily.

Are you getting your money’s worth from your public relations efforts? It’s a question asked every day in conference rooms and strategy sessions, but many companies don’t know how to tell or even what they should measure in order to determine the answer.

No company of any size can afford to waste money. You need to ensure that PR initiatives are working to increase your customer base, visibility and profits. With help from Axia Public Relations and our PR PRoof system, you can take away the guesswork when measuring PR success.

PR can show you how to take control of your online image

Have you ever watched a small snowball roll downhill? If you don’t stop it, it keeps gathering more snow until it’s too big to handle. One negative comment or bit of incorrect information about your company on social media can create the same phenomenon as that small snowball.

Therefore, it is vital to your business that you manage social media content before it develops into a crisis. With help from PR, you can take control of your image and reputation.

Learn what to expect and how to choose the right one for you

PR is everywhere. In order for people to know about your company and trust you enough to purchase from you, you need PR.

If you have decided that your in-house PR staff could use some extra help or you believe that a PR firm is best suited to give you an edge over the competition, you’ve come to the right blog. Still, you may have some questions about how to choose a PR firm and how the whole process works. Axia Public Relations is here to help.

Let PR show you how to attract more customers with these examples

In blogs and news media, we can read all about instances where companies have made mistakes or wound up knee-deep in a crisis. Pundits and critics love to expound for days on end about what the company did wrong and who should shoulder the blame. However, we rarely discuss companies that are doing things right.

While it may be easier to remember the companies that are behaving badly, you can probably learn more from a company’s success story.

PR can show you how to make the most of your posts

Your company probably encourages visitors to connect with you on Facebook, Twitter, LinkedIn and other sites. However, what will customers find when they get there?

Without the right messages on these pages, you are missing out on valuable opportunities to engage consumers and build brand loyalty. Here, Axia Public Relations has compiled a list of our top 10 tips to show you how to create compelling content for social media pages and get results.

Learn how PR can write a prescription for your success

Running a health care or medical company is no easy task. Anything considered to be best practices or strategic thinking today can literally change completely tomorrow. Then there are also the regulatory issues and emerging science that you need to communicate. Trying to keep up with it all by yourself while still growing your business can be a prescription for trouble.

PR explains what to do for increased readability and value

Today, everyone is talking about the benefits and impact of having a blog. However, very little discussion addresses how to write great blog posts.

Just having a blog is only half the equation. There are various rules you should follow to make it great, and PR can lead the way.

PR is the mortar that shows you how to hold it all together

Why do some companies seem to get lots of news coverage while others don’t? You may think it has to do with the size of the companies, how long they’ve been in business or the media’s penchant for the next big thing. More likely, it’s the result of these companies developing relationships with journalists.

With help from PR, your company can also work to build these kinds of relationships.