The Public Relations Blog

Let PR help you put your information to good use

You distribute several press releases each month. In addition, you blog, post, share, tweet and pin. It seems like you’re absolutely filling the world with your content, so why aren’t you seeing a real impact from all of this in your financial bottom line?

The truth is you may be just spinning your wheels without a comprehensive content management plan to organize your efforts. With help from PR, you can learn to make your content work for you.

Get your company on the right track by starting each day strong

Entertainer Robert Orben once quipped, “Every day, I look through the Forbes list of richest people in America. If I’m not there, I go to work.” Likewise, there are actions you should commit to doing each day for the success of your company.

Use PR for more effective communication

Obviously, you don’t remember every article you’ve ever read or every social media post you’ve ever seen. However, there are always some that stay with you for days, weeks or even months. What does it take for a message to stick? More importantly, is your company doing what it takes for your information to be memorable?

Let PR show you how

We all talk about the sales funnel, buyer’s journey and sales cycle. No matter what you call it, you already know that reaching consumers multiple times at each point, from the attraction stage all the way to delight, is the key to moving from leads to conversions. Knowing exactly how to do that is where many companies fall short.

While others just sit on the shelves, learn how to make your company outstanding

Walk into any major department store and you will likely be instantly overwhelmed by all the different choices and brands available to you. How can any one company not run by a national style icon possibly stand out?

Sure, things are going great for the Cover Girls and Tom Fords of the industry, but how can your brand rise to the top? Cutting through all the noise to make your individual voice heard is not an easy task.

Many have found the answers in PR. Here’s how you can use this valuable tool to distinguish yourself from the competition and improve your visibility on store shelves and in consumers’ minds

Learn about the effects of this tool on PR professionals

Have you ever clicked on a link to read an article, only to realize that you actually started to read an advertisement? If you’re not careful, you may find that the link you click after a search is really just an advertisement for a company trying to use your interest to sell a product or service.

Learn how to utilize PR for increased leads and profits

No matter what field you’re in – whether it’s accounting, law, medicine or finance – your business needs to keep growing in order to stay successful. You may already use tools such as email marketing and advertising to generate leads, but in today’s fast-paced, blink-and-you’ll-miss-something world, these tools are often not enough.

Isn’t it about time for everyone to know you’re exceptional?

You see them all the time in newspapers and industry publications: those ubiquitous announcements that Company X was recognized for its service or Employee A got an award for a special achievement. Has your company received any of those lately?

Some companies believe that awards are a useless waste of time. With help from PR, you can learn why the opposite is true and how you can use these recognitions to achieve visibility for your company.

Crunch the numbers and figure out what’s best for your company

When it comes to PR work, you have a big decision to make. You could hire one or two PR professionals to work in-house or utilize the services of a PR firm.

The choice you make could have a huge impact on your company’s visibility and profitability for years to come. Once you’ve done your homework and crunched the numbers, you may find that a PR firm will serve you better in the long run.

What you’re really getting from a full-time, in-house employee

With help from PR, you can be sure you have what it takes

Kickstarter is the go-to source for businesses that want to take a creative idea and make it a reality. Numerous companies have found success for their projects on the site, but many more have failed.

If you’ve been considering Kickstarter for one of your company’s initiatives, you definitely want to be among the group of success stories. However, first you need to know what makes a great Kickstarter campaign; PR can help.