The Public Relations Blog

Keep track of what they’re saying about you on this vital site.

A candidate who didn’t get the job trashes your company on Glassdoor. He’s just bitter, so it’s no big deal. A former employee does the same, but people don’t really pay attention to that kind of thing. Or do they?

Some companies don’t take Glassdoor reviews seriously. Others have no idea what it says or how their companies appear. Both attitudes can have lasting, negative consequences for your company. 

PR explains the importance of using videos for increased visibility

How will you introduce your next new product to the world? Will it be a voice-over actor in an advertisement, a newscaster reading from a script on the news or one of your salespeople? These are the routes most modern companies take.

Why the travel and tourism industry needs PR

A teenager horsing around in your hotel falls from a balcony and is seriously injured. A shark attacks a family enjoying some water sports off your city’s beaches. There’s no way you could predict or prevent occurrences such as these, but the media and the public will expect your organization to answer for them.

PR explains the importance and components of a great Kickstarter video

A puppy becoming best friends with a Clydesdale horse is touching. An unusually bendable cell phone is fascinating. A mutant giant spider dog is plain weird. These are just some of the most popular videos on YouTube. However, what makes a great video on Kickstarter?

When designing, architects make sure you leave room for a PR plan

Architecture firms are great at drawing up plans for upcoming building remodels, but often fall short when it comes to executing promotion and publicity efforts for their own companies. The right PR firm can take yours to the next level.

You may think that an architecture firm doesn’t need PR; that its good work literally stands for itself in the buildings and spaces it designs and helps to create. However, unless your name is on everything you’ve ever designed, your work isn’t always apparent to potential clients. That’s where PR can help.

Use Axia PR’s ReviewMaxer to help manage your company’s online reviews.

You are being rated. Yes, even now. Today’s consumers and job applicants are judging your company on your product, your employees’ conduct, workplace conditions, and how much value you provide. If any of these aspects have a single flaw, there is potential for a negative review.

There are literally thousands of sites for unhappy consumers, disgruntled employees, rejected applicants and even jealous competitors to spread damaging information in seconds and ruin your reputation. Nevertheless, you and your company do have PR resources on your side. For example, you can use Axia PR’s powerful Web-based ReviewMaxer software to track online reviews.

With help from Axia PR, you can use these tips to increase your own profitability

At Axia PR, our clients come from numerous industries and various states. There are medium-sized companies, large corporations and franchises. The most successful ones share several common traits, such as using social media to its full potential.

Use PR to gain more visibility for your crowdfunding project

What do you do when your business has a terrific, creative idea but you just can’t find the dollars in your budget to make it happen? Many are turning to the crowd funding site Kickstarter for the answer.

Maybe you thought Kickstarter was just for startups, artists and inventors of the next big thing. Actually, anyone who wants to bring a creative project to life can use Kickstarter.

Axia PR can help medium and large businesses better understand social media

Remember when “social media” only referred to Facebook? Now there are new platforms popping up almost every day and the concept has become big business. Unfortunately, many medium and large businesses still aren’t taking advantage of all the available opportunities for using social media to connect with consumers and maximize profits.

Use PR to change your business for the better

Every business, big or small, has room for improvement. After all, does anyone ever really have too many customers or too much profit?

Of course, it can be difficult to know what to change or where to begin. Here are some ways you can change the way you do business forever and how PR tools and tactics can help