The Public Relations Blog

Put the luck of the Irish and remarkable PR to work for you

March 17 is set aside each year as St. Patrick’s Day to honor one of Ireland’s patron saints. In America, it has become associated with parades, celebrations and channeling some of that famous luck of the Irish. For your business, it should also serve as a reminder that great PR requires a lot of planning and a little luck.

Get help from PR to promote your great company culture for Employee Appreciation Day

Your employees are one of your company’s biggest assets, and March 6 has been designated as Employee Appreciation Day for you to acknowledge their hard work. As you take this time to recognize individual achievement, you can also use this day to show off your company’s value as a great place to work.

Use the Axia PR crisis communication e-book to prepare yourself

If your company experienced a major catastrophe and your phones were ringing off the hook with reporters demanding answers and information, would you know what to do? Your customers and other key stakeholders would also be waiting to see how you respond. What’s the best way to address their concerns, remain truthful  and still protect your brand?

When a crisis hits, you won’t have time to pontificate. You will need to know best practices and take decisive action. With the Axia PR e-book Managing Public Relations in a Crisis, you can better prepare yourself to hit the ground running.

Why a PR firm is a great inbound marketing partner

Traditionally, the sales, PR and marketing functions haven’t always gotten along. There are squabbles over budget dollars, arguments over territory and confusion about who can claim success for various initiatives. Now, with inbound marketing, all that can change.

Inbound marketing represents a new way of selling and conducting your business online. It involves engaging your target audiences, building relationships and making more conversions by using the right kind of value-added content. A PR firm can make this process much easier.

Use this Axia PR e-book for advice on how to fire your PR firm

Business mogul Donald Trump tells some unlucky individual, “You’re fired!” each week on his reality show Celebrity Apprentice. For the rest of us, firing someone isn’t always that easy. It can be even more difficult to fire your PR firm.

Fortunately, Axia PR can help with our e-bookHow to Fire Your PR Firm. If things just aren’t working out with your current PR firm, download it today to use as a guide.

With help from PR, you can use inbound marketing to turn strangers into satisfied customers faster

You may remember the days when businesses opened at 9 and closed at 5 (maybe a bit later on the weekends). If a business was closed, no sales were made and that was that. Additionally, all it took to get a customer’s attention was a huge holiday event or cheesy gimmick like Christmas in July.

Thanks to social media, smart devices and constantly connected consumers, the concept of what it takes to attract a customer and close a sale has significantly changed. Audiences now expect 24-hour access and real connections. It can all be very bewildering if you don’t know how to maximize the potential. With help from PR, inbound marketing can help you take advantage for increased profitability.

Use the Axia PR social media e-book to ensure you’re doing everything to reach consumers

Social media is not just for college students anymore; it is big business. Understanding best practices for this tool and how it can affect your bottom line may help you jump ahead of the competition.

Axia PR’s e-bookThe Essential Social Media Management Guide can show you how to best utilize social media for reputation management, search results rankings and customer engagement. Download it today to help with your social media efforts.

Follow these tips to make your customers swoon

Contrary to popular opinion, delighted customers are not natural; they are created. With so much competition, it’s not enough to simply gratify your customers. You must find ways to enchant them and keep them coming back for more.

The sales cycle funnel includes the stages of attraction, conversion, closing the sale and delighting your customers. Many companies spend all their time on the first three stages and then stop, apparently believing that once a customer makes a purchase, he will always remain loyal. However, like any relationship, it has to be nurtured and cherished, and a PR firm can help you do that.

Don’t fear Googlebots and hashtags; use PR to help make the most of them

Just when you thought social media management couldn’t get any more complicated, up pops yet another potential fox in the henhouse. You’ve probably heard talk that Google and Twitter just renewed their relationship so that information shared in Tweets will appear in Google searches.

This news could either be a disaster for your company or another path to more profitability. It all depends on how well you’re able to manage these platforms, and the right PR firm can help ensure that your company handles it properly.

Let PR show you how to create a winning campaign for a special celebration

You may be aware that National Wear Red Day is celebrated on Feb. 6 this year. It’s a symbol of support and a way to bring attention to women’s heart health. While you may briefly wonder why so many of your employees are wearing red on Friday, it won’t really mean anything else for your company.

Or will it?

This day serves as a reminder that it is possible for you to create special recognition for your own company and a cause that you choose. With help from PR, you can learn how to do this and how it can be beneficial to your company.