The Public Relations Blog

Learn the difference and let PR show you how to control both for increased profits

Would you let your accountant or HR officer run amok with no oversight or direction from you? Of course not, but that’s exactly what many companies do when it comes to their online presences.

Some believe that as long as they have search engine optimization covered, they’re fine. They use the right targeted keywords numerous times and customers will be able to find them, so that’s it. However, how consumers find you is not as important as what they see when they do. It is vital to control the information about your company on the Internet. This is called online reputation management, and having professional PR help in this area is essential.

Let PR demonstrate how to encourage repeat business and maintain brand loyalty

In business, we all understand the importance of continually bringing in new customers. However, sometimes we get so caught up in this task that we forget to nurture the customers we already have.

Just like any relationship, you can’t wow them once and then believe they’ll be yours forever. With so much competition, it’s too easy for your customers to go elsewhere. Therefore, you must constantly find ways to bring the sexy back, and a PR firm can help.

Learn how investing in PR instead of Super Bowl ads can increase profitability

Apple’s “1984,” Clint Eastwood hawking Chryslers and the game MVP announcing his plans to go to Disneyworld could go down in history as some of the best Super Bowl commercials ever. And, for about 5 million dollars, your company could also grab a 30-second piece of the pie.

For those of you who would rather not spend that much money on bathroom breaks, fear not. You can save a few million and turn to PR for visibility and brand-building.

This may be the most important list you can make for a more profitable year

Your company has a big announcement or event coming up and you want everyone to know about it, so you create a terrific press release and develop your best pitch. Now what?

Whom you send your press releases to is as important as what you send. To make sure you’re targeting the right journalists for your message, you must do your homework and generate a media list. Of course, this is easier said than done, but fortunately, PR can help.

Learn how even a small press release can mean big things for your company

The first press release was issued in 1906 by PR pioneer Ivy Lee, who convinced his client Pennsylvania Railroad to issue a statement following a deadly train accident. Since then, PR professionals have sent press releases to announce news about everything from bedbug infestations to the FIFA World Cup.

Even with all the new communications technology and the seemingly unstoppable progression of social media, the press release remains a staple of company events and initiatives, crisis management efforts and PR campaigns. When you have to reach everyone quickly and need to use more than 140 characters to give the complete picture, a press release is the way to go.

Take advantage of the profitability that comes from working together

Automotive pioneer Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is success.” This is especially true when it comes to all levels of your company working in conjunction with your PR team.

Unfortunately, at some companies, this is easier said than done. With everyone bumping heads, jockeying for position and fighting for their own pieces of the budget pie, some companies can seem more like a monster truck rally than a cohesive unit. However, for the sake of your profitability, it’s vital for your team to work together and for you to include your PR firm in your strategic plans.

Use PR to explain the significance of the company spokesperson and to help you prepare.

Some people think they can just walk into a media interview, answer whatever questions come up to the best of their ability, and everything will be fine. Well, think again.

Your CEO may be accustomed to speaking to a room full of shareholders or consider herself an expert at giving speeches, but media interviews are different. There, you face an entirely unique set of judgment criteria. Audiences will extensively scrutinize everything from the expression on your face to how you sit or stand. It’s important for your CEO to understand the importance of making the right impression in interviews and that professional training is necessary. The following information should open her eyes and demonstrate how spokesperson training can affect your company’s profitability.

Learn how PR tools can help you increase profitability and see real results

As we begin a new year, everyone is making resolutions to improve. If your plan includes increasing promotion and outreach for your company, here are some actions you can start today for increased profitability in 2015

Understanding the difference between “Buy my product” and “This company has a great product that you should try”

Most businesses are aware that they need promotion to tell their story and attract customers. Some believe that the best method is advertising and others put more effort into PR and press releases.

Many companies mistakenly believe that the two terms are basically the same thing and can be used interchangeably. However, advertising and press releases affect your customers in distinct ways and at different points on the buyer’s journey. Understanding the benefits and differences could help you to better influence prospects and increase sales.

Let PR illustrate the importance of – and help you prepare for – CES and any tradeshow

Before launching a new product, do you wish you could try it out on a smaller, more targeted group to gauge responses and gather feedback? Similarly, when you have a big announcement, it might be beneficial to roll it out slowly, starting with those who would be the most interested.

Many companies are utilizing the power of tradeshows, like the 2015 International CES, hosted by the Consumer Electronics Association in Las Vegas this week.