The Public Relations Blog

Use PR to improve your media relations strategies

Many companies spend countless hours crafting press releases, only to have them thoroughly rejected by the media. If only you could know what journalists want and how to capture their attention to get news coverage for your company.

At a recent Public Relations Society of America conference, in a panel discussion that Nasdaq Corporate Solutions hosted, several journalists were on hand to explain exactly what they want to see in news releases and pitches. By following this advice, you can increase your chances of acquiring positive media coverage.

Use PR to answer your most pressing media relations inquiries

The subject of media relations can get confusing. Who receives news coverage and who doesn’t is often the subject of endless debate. Use PR to help make it all easier to understand.

Why won’t the media cover my company?

You have to put yourself in the journalists’ shoes. While you’re asking why they won’t cover your company, they’re asking, “What’s in it for me?” Your press release or pitch must answer that question.

Learn what they really think about your press releases

Have you ever wondered what happens to your press release after you send it off? Those who attended Axia Public Relations’ latest webinar, “Confessions of CNN Producers,” learned what the journalists and producers at this media giant really think about the information they receive. You can access a recording of the event here.

Getting your company on CNN may be difficult, competitive and challenging, but it is absolutely possible. You just have to know why many pitches fail and avoid making those same mistakes.

Let PR help you navigate the business world’s social network

Your company probably already has a Facebook page and maybe even a decent Twitter following. However, if you’re not taking full advantage of LinkedIn, your company could be missing out on making a good impression with potential business allies and prospects.

LinkedIn provides the most unique, effective method of branding your company within the business community and even finding top talent for open positions. Its research suggests that posting to LinkedIn frequently can significantly increase your chances of engaging your target audiences. Use the following tools and tips to get maximum impact from LinkedIn.

Join the public relations webinar that will demonstrate why your company needs CNN’s attention

Obtaining national media coverage for your company takes hard work, persistence and knowing the right people, but the benefits far outweigh all the effort. Pitching to a specific national news outlet like CNN takes special know-how. Watch the webinar now!

Discussions will include how companies and public relations firms can increase the chances that CNN will accept their pitches and what the producers are really looking for in those pitches. If you have not already put CNN on your media list, knowing more about the news giant might change your mind.

Gain a better understanding of PR to make the right choice for your company

Anyone can hang out a shingle and call himself a PR firm. However, the ability to write and string more than two sentences together does not a PR professional make.

Since the field of PR is still often misunderstood, most people don’t know the difference between a high-quality PR agency and the fly-by-night outfit down the street. In addition, they don’t know what skills and certifications to look for in their PR advisers.

Join this PR webinar and learn how anything is possible with the right pitch

For decades, CNN has been the recognized leader in 24-hour news programming. It seems impossible for you to get your company or CEO featured on the network, right? Or is it? Watch our webinar with a CNN producer to learn more.

Understanding the distinctions can affect your profitability

You may often hear the terms “public relations,” “marketing” and “advertising” used interchangeably. However, there are key differences among them. How much time and money you invest in each could affect your brand recognition, customer outreach and public image.

Learn the PR tools you can use to effectively manage any crisis

When not handled correctly, a crisis can shed a negative light on your entire company. Handled well, it provides an opportunity for your company to demonstrate that it can be tough under pressure.

According to a study Stanford Universityconducted, companies that provide quick, truthful responses and keep a steady grip during a crisis fare much better in terms of public image and profitability. Your company can learn something from these lessons on the right (and wrong) ways to manage a crisis.

Learn how to use your best commodity to capture media attention

We all know that getting positive press about your company can provide an instant boost to your name recognition and credibility. A lesser-known fact is how to actually get it.

The first thing you must do is to try not to be intimidated by the process. This becomes easier when you realize the basics about your relationship with journalists. You need exposure for your company, and that’s what they can give you. They need high-quality content, and you can provide it. In fact, that’s your best commodity.