The Public Relations Blog

6 ways PR tools can help CMOs

Chief Marketing Officers are under more pressure today than ever before. According to Korn Ferry’s recent study, more than 50 percent of CMOs say they have trouble convincing other C-suite executives that their efforts play a role in the company’s profitability and overall strategic plan. Many cite this as the main reason for high turnover in the field.

Let PR show you the best ways to use social media for outstanding results

What if you had a contest and no one entered? That’s what happens when you have a great idea for a promotion but don’t publicize it properly.

P.T. Barnum once said that “without promotion, something terrible happens: nothing.” In order for a contest, campaign or promotion to be effective, people have to know about it, and the more the better. This is where the right combination of PR and social media strategy can be crucial.

How to give your projects the full-court press with PR

Your company is doing wonderful work every day and constantly moving forward toward your goals. Still, there are times when you want to highlight something extraordinary and capture major media and public attention. This is when you may need to create a national PR and media campaign.

For many, the thought of a huge campaign can be scary. How to begin? It can seem overwhelming and you might be tempted to throw in the towel before you even start. 

Let PR show you how to make the most of positive news

You have achieved that coveted, all-important national news story about your company. Congratulations, you have another article for your clippings file. Now, what else can you do you with it?

If you are like most companies, you’re not content to rest on your laurels. You want more. Many companies believe that if one major news outlet was interested enough to cover a story, others will be, also. However, pitching the same story to other reporters by bragging about those who have already covered it is a big no-no in the field of journalism.

Let PR show you how to do it right

As discussed in our previous blog post, journalists receive between 25 and 100 pitches for every one article they write. Media coverage and media relationsare highly competitive ventures – and they’re also highly valuable.

Making the field even more cutthroat is the fact that the number of traditional magazines and other publications is shrinking. Therefore, it’s important to be extra adept when making pitches. Use the best and most appropriate PR tools and techniques to make your news or message more desirable and increase your chances for positive media coverage.

If you’re not getting the right kind of news coverage, PR can show you how to tweak your media efforts and get results

According to Business Wire’s new survey called“21st Century Journalism and Public Relations (the Evolution),” reporters are increasingly turning to press releases from companies to find the information they need.

PR tips to make your communications healthy and strong

Businesses in this country may be facing an epidemic of worldwide proportions. It’s a case of everyone owning the latest communications devices, but not using them to communicate correctly.

Mixing conventional and adventurous communication tactics may be the key

When was the last time you were convinced to change your mind? Chances are, it probably wasn’t done through some long, boring research paper or someone just talking to you for hours on end.

In business, changing hearts and minds is something we strive for every day. You must convince customers to choose your company over a competitor, to trust you enough for repeat business and believe so strongly in your product that they eventually become brand ambassadors.

Use PR to, like, learn how to take advantage of Instagram to reach a younger demographic

According to a recent study, Instagram is the social networkof choice for the tweens and teens of today. Another survey ranked this popular application as having the most engaged users. This shift has occurred only in the past year or so and puts Instagram ahead of Twitter and the no-longer-cool Facebook.

Let PR show you how to take advantage of mobile technology to reach today’s consumer

When people are at work (or supposed to be working), relaxing at home, traveling or spending quality time with family and friends, they are frequently online, more and more on mobile devices. Is your company ready?